SEOUL COMMERCIAL AREA

홍대 걷고싶은 거리 전통시장

마포구서교동· Area 58,130 m² · Area code 3130191 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩8,182.9M▼ -2.2% YoY
Stores66▼ -5.7% YoY
Sales per store₩124M▲ +3.7% YoY

Reading this area Stores fell 5.7% from a year earlier while estimated sales held at -2.2%, so sales per store rose 3.7%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +102.2%
Stores▼ -2.9%
Sales per store▲ +108.3%
Market size
Estimated sales (quarter)
₩8,182.9M
vs 2024Q4
-2.2%
Estimated transactions
218,868
Per-store economics
Estimated sales per store
₩124M
vs a year ago
+3.7%
Per transaction
₩37K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3,716.2M – ₩8,414.9M
20212022202320242025
₩4,047.6M₩8,182.9M
Stores66 – 75
20212022202320242025
6866
Sales per store₩54.7M – ₩124M
20212022202320242025
₩59.5M₩124M
Openings0 – 6
20212022202320242025
30
Closings0 – 9
20212022202320242025
24
Franchise share27% – 33%
20212022202320242025
31%33%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -2.2%, stores YoY -5.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
66
vs a year ago
-5.7%
Franchise share
33% (22/66)
Movement
Openings (rate)
0 (0%)
Closings (rate)
4 (5%)
Net store change
−4
Estimated sales 2024 Q1 → 2025 Q4
₩8,274.8M₩8,182.9M
Stores 2024 Q1 → 2025 Q4
7266
Sales per store 2024 Q1 → 2025 Q4
₩114.9M₩124M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–068%
  • 06–112%
  • 11–1413%
  • 14–1711%
  • 17–2141%
  • 21–2424%
Age
  • 10s5%
  • 20s41%
  • 30s24%
  • 40s13%
  • 50s12%
  • 60+4%
Weekday / weekend
  • Weekday64%
  • Weekend36%
Day of week
  • Mon11%
  • Tue12%
  • Wed13%
  • Thu13%
  • Fri16%
  • Sat20%
  • Sun16%
Gender
  • Male50%
  • Female50%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩8,182.9M-2.2%66-5.7%₩124M+3.7%0433%Possible recovery
2025Q3₩7,659.2M-2.6%69-8.0%₩111M+5.8%1133%Possible recovery
2025Q2₩7,996.3M+1.3%70-5.4%₩114.2M+7.1%2033%Possible recovery
2025Q1₩8,129.8M-1.8%69-4.2%₩117.8M+2.5%2232%Mixed
2024Q4₩8,366.4M-0.6%70-2.8%₩119.5M+2.3%3730%Mixed
2024Q3₩7,865.1M-3.0%75+5.6%₩104.9M-8.1%6727%Possible crowding
2024Q2₩7,895M-5.6%74+8.8%₩106.7M-13.2%3130%Possible crowding
2024Q1₩8,274.8M+6.7%72-2.7%₩114.9M+9.7%3331%Growing
2023Q4₩8,414.9M+1.5%72-2.7%₩116.9M+4.3%1131%Mixed
2023Q3₩8,104.9M+4.2%71-1.4%₩114.2M+5.7%5132%Growing
2023Q2₩8,359.3M+8.4%68-6.8%₩122.9M+16.3%2932%Mixed
2023Q1₩7,754.4M+57.2%74+4.2%₩104.8M+50.9%3231%Growing
2022Q4₩8,292.3M+35.8%74+5.7%₩112.1M+28.5%3130%Growing
2022Q3₩7,775.1M+109.2%72+5.9%₩108M+97.6%3531%Growing
2022Q2₩7,713.8M+46.6%73+5.8%₩105.7M+38.6%5232%Growing
2022Q1₩4,931.5M+21.8%71+4.4%₩69.5M+16.7%4331%Growing
2021Q4₩6,106.3M70₩87.2M4231%
2021Q3₩3,716.2M68₩54.7M3432%
2021Q2₩5,260.8M69₩76.2M2032%
2021Q1₩4,047.6M68₩59.5M3231%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.