SEOUL COMMERCIAL AREA

종로3가역 발달상권

종로구종로1·2·3·4가동· Area 401,520 m² · Area code 3120009 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

중식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,137.6M▼ -22.9% YoY
Stores14±0.0% YoY
Sales per store₩81.3M▼ -22.9% YoY

Reading this area Against a year earlier, estimated sales -22.9%, stores 0.0% and sales per store -22.9% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -5.1%
Stores▼ -12.5%
Sales per store▲ +8.5%
Market size
Estimated sales (quarter)
₩1,137.6M
vs 2024Q4
-22.9%
Estimated transactions
44,029
Per-store economics
Estimated sales per store
₩81.3M
vs a year ago
-22.9%
Per transaction
₩26K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,009.9M – ₩1,562.5M
20212022202320242025
₩1,198.1M₩1,137.6M
Stores12 – 17
20212022202320242025
1614
Sales per store₩72.1M – ₩111.8M
20212022202320242025
₩74.9M₩81.3M
Openings0 – 2
20212022202320242025
01
Closings0 – 4
20212022202320242025
01
Franchise share7% – 19%
20212022202320242025
19%7%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -22.9%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
0.0%
Franchise share
7% (1/14)
Movement
Openings (rate)
1 (7%)
Closings (rate)
1 (7%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,342M₩1,137.6M
Stores 2024 Q1 → 2025 Q4
1214
Sales per store 2024 Q1 → 2025 Q4
₩111.8M₩81.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1450%
  • 14–1716%
  • 17–2130%
  • 21–244%
Age
  • 10s0%
  • 20s9%
  • 30s21%
  • 40s22%
  • 50s21%
  • 60+27%
Weekday / weekend
  • Weekday84%
  • Weekend16%
Day of week
  • Mon15%
  • Tue16%
  • Wed20%
  • Thu17%
  • Fri16%
  • Sat12%
  • Sun4%
Gender
  • Male75%
  • Female25%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,137.6M-22.9%140.0%₩81.3M-22.9%117%Mixed
2025Q3₩1,156.6M-12.9%14+7.7%₩82.6M-19.1%007%Possible crowding
2025Q2₩1,339.2M+7.9%14+16.7%₩95.7M-7.5%007%Competition inflow
2025Q1₩1,389.1M+3.5%14+16.7%₩99.2M-11.3%007%Competition inflow
2024Q4₩1,474.5M+16.7%14+7.7%₩105.3M+8.3%107%Growing
2024Q3₩1,327.1M+17.5%130.0%₩102.1M+17.5%108%Growing
2024Q2₩1,241M+9.0%12-7.7%₩103.4M+18.1%118%Mixed
2024Q1₩1,342M+24.4%12-14.3%₩111.8M+45.1%018%Mixed
2023Q4₩1,263.8M-19.1%13-7.1%₩97.2M-12.9%118%Shrinking
2023Q3₩1,129.6M-16.7%13-13.3%₩86.9M-3.9%008%Shrinking
2023Q2₩1,138.6M-8.6%13-23.5%₩87.6M+19.5%018%Shrinking
2023Q1₩1,079M-5.7%14-6.7%₩77.1M+1.0%007%Shrinking
2022Q4₩1,562.5M+20.4%14-6.7%₩111.6M+29.0%027%Mixed
2022Q3₩1,355.8M+34.2%15+7.1%₩90.4M+25.3%0213%Growing
2022Q2₩1,245.7M-5.4%170.0%₩73.3M-5.4%2012%Mixed
2022Q1₩1,144.5M-4.5%15-6.3%₩76.3M+1.9%0013%Shrinking
2021Q4₩1,298M15₩86.5M1013%
2021Q3₩1,009.9M14₩72.1M0414%
2021Q2₩1,317.1M17₩77.5M2118%
2021Q1₩1,198.1M16₩74.9M0019%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.