SEOUL COMMERCIAL AREA

종로3가역 발달상권

종로구종로1·2·3·4가동· Area 401,520 m² · Area code 3120009 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

컴퓨터및주변장치판매 2025 Q4 · Seoul data

Estimated sales (quarter)₩433.4M▲ +80.8% YoY
Stores11▼ -8.3% YoY
Sales per store₩39.4M▲ +97.2% YoY

Reading this area Against a year earlier, estimated sales +80.8%, stores -8.3% and sales per store +97.2% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -35.9%
Stores±0.0%
Sales per store▼ -35.9%
Market size
Estimated sales (quarter)
₩433.4M
vs 2024Q4
+80.8%
Estimated transactions
2,693
Per-store economics
Estimated sales per store
₩39.4M
vs a year ago
+97.2%
Per transaction
₩161K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩91.9M – ₩1,025.7M
20212022202320242025
₩676.6M₩433.4M
Stores11 – 12
20212022202320242025
1111
Sales per store₩8.4M – ₩93.2M
20212022202320242025
₩61.5M₩39.4M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +80.8%, stores YoY -8.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
-8.3%
Franchise share
0% (0/11)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩239.7M₩433.4M
Stores 2024 Q1 → 2025 Q4
1211
Sales per store 2024 Q1 → 2025 Q4
₩20M₩39.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1184%
  • 11–1411%
  • 14–176%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s3%
  • 40s0%
  • 50s22%
  • 60+75%
Weekday / weekend
  • Weekday98%
  • Weekend2%
Day of week
  • Mon84%
  • Tue1%
  • Wed1%
  • Thu9%
  • Fri3%
  • Sat2%
  • Sun0%
Gender
  • Male87%
  • Female13%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩433.4M+80.8%11-8.3%₩39.4M+97.2%000%Mixed
2025Q3₩295.8M-21.2%11-8.3%₩26.9M-14.0%000%Shrinking
2025Q2₩91.9M-86.7%11-8.3%₩8.4M-85.5%000%Shrinking
2025Q1₩814.8M+239.9%11-8.3%₩74.1M+270.8%010%Mixed
2024Q4₩239.7M-2.3%120.0%₩20M-2.3%000%Mixed
2024Q3₩375.2M+1.2%120.0%₩31.3M+1.2%000%Mixed
2024Q2₩691.1M+98.6%120.0%₩57.6M+98.6%000%Growing
2024Q1₩239.7M-67.3%120.0%₩20M-67.3%000%Mixed
2023Q4₩245.3M-29.4%120.0%₩20.4M-29.4%000%Mixed
2023Q3₩370.8M-47.4%12+9.1%₩30.9M-51.8%000%Possible crowding
2023Q2₩348M-66.1%12+9.1%₩29M-68.9%000%Possible crowding
2023Q1₩733.9M+32.8%12+9.1%₩61.2M+21.7%000%Growing
2022Q4₩347.3M-63.3%12+9.1%₩28.9M-66.3%100%Possible crowding
2022Q3₩704.6M-25.7%110.0%₩64.1M-25.7%000%Mixed
2022Q2₩1,025.7M+491.5%110.0%₩93.2M+491.5%000%Growing
2022Q1₩552.7M-18.3%110.0%₩50.2M-18.3%000%Mixed
2021Q4₩945.6M11₩86M000%
2021Q3₩948.8M11₩86.3M000%
2021Q2₩173.4M11₩15.8M000%
2021Q1₩676.6M11₩61.5M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.