SEOUL COMMERCIAL AREA

종로3가역 발달상권

종로구종로1·2·3·4가동· Area 401,520 m² · Area code 3120009 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

예술학원 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores8▼ -20.0% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q4 → 2023 Q4
Estimated sales▲ +400.3%
Stores±0.0%
Sales per store▲ +400.3%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2.2M – ₩11.1M
20212022202320242025
Stores8 – 10
20212022202320242025
108
Sales per store₩246K – ₩1.2M
20212022202320242025
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
11
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
-20.0%
Franchise share
0% (0/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (13%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
Stores 2024 Q1 → 2025 Q4
98
Sales per store 2024 Q1 → 2025 Q4

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–140%
  • 14–1727%
  • 17–2173%
  • 21–240%
Age
  • 10s0%
  • 20s63%
  • 30s0%
  • 40s4%
  • 50s33%
  • 60+0%
Weekday / weekend
  • Weekday51%
  • Weekend49%
Day of week
  • Mon47%
  • Tue0%
  • Wed0%
  • Thu0%
  • Fri4%
  • Sat0%
  • Sun49%
Gender
  • Male41%
  • Female59%

Each split's share of estimated sales in 2023 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q48-20.0%010%
2025Q390.0%010%
2025Q210+11.1%000%
2025Q110+11.1%000%
2024Q410+11.1%100%
2024Q390.0%000%
2024Q290.0%000%
2024Q190.0%000%
2023Q4₩11.1M+1.4%9-10.0%₩1.2M+12.6%000%Possible recovery
2023Q3₩5.7M-13.4%9-10.0%₩636K-3.7%000%Shrinking
2023Q2₩6M+12.9%9-10.0%₩670K+25.4%000%Mixed
2023Q1₩9.7M-1.1%90.0%₩1.1M-1.1%010%Mixed
2022Q4₩10.9M+393.5%10+11.1%₩1.1M+344.2%000%Growing
2022Q3₩6.6M10+11.1%₩661K000%
2022Q2₩5.3M10+11.1%₩534K100%
2022Q1₩9.8M9-10.0%₩1.1M000%
2021Q4₩2.2M9₩246K000%
2021Q39000%
2021Q29010%
2021Q110010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2023-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.