SEOUL COMMERCIAL AREA

종로3가역 발달상권

종로구종로1·2·3·4가동· Area 401,520 m² · Area code 3120009 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

신발 2025 Q4 · Seoul data

Estimated sales (quarter)₩97.8M▼ -1.1% YoY
Stores5▼ -37.5% YoY
Sales per store₩19.6M▲ +58.3% YoY

Reading this area Stores fell 37.5% from a year earlier while estimated sales held at -1.1%, so sales per store rose 58.3%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -51.4%
Stores▼ -50.0%
Sales per store▼ -2.9%
Market size
Estimated sales (quarter)
₩97.8M
vs 2024Q4
-1.1%
Estimated transactions
283
Per-store economics
Estimated sales per store
₩19.6M
vs a year ago
+58.3%
Per transaction
₩346K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩46.9M – ₩347.6M
20212022202320242025
₩201.3M₩97.8M
Stores5 – 10
20212022202320242025
105
Sales per store₩6.7M – ₩43M
20212022202320242025
₩20.1M₩19.6M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -1.1%, stores YoY -37.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
-37.5%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩252.9M₩97.8M
Stores 2024 Q1 → 2025 Q4
85
Sales per store 2024 Q1 → 2025 Q4
₩31.6M₩19.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1428%
  • 14–1762%
  • 17–2110%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s3%
  • 50s10%
  • 60+87%
Weekday / weekend
  • Weekday72%
  • Weekend28%
Day of week
  • Mon13%
  • Tue34%
  • Wed4%
  • Thu4%
  • Fri16%
  • Sat14%
  • Sun14%
Gender
  • Male60%
  • Female40%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩97.8M-1.1%5-37.5%₩19.6M+58.3%000%Possible recovery
2025Q3₩95.8M-63.4%5-37.5%₩19.2M-41.4%010%Shrinking
2025Q2₩121.3M-43.6%6-25.0%₩20.2M-24.8%010%Shrinking
2025Q1₩46.9M-81.4%7-12.5%₩6.7M-78.8%000%Shrinking
2024Q4₩98.9M-71.3%80.0%₩12.4M-71.3%000%Mixed
2024Q3₩261.8M+39.2%80.0%₩32.7M+39.2%000%Growing
2024Q2₩215.1M-3.5%80.0%₩26.9M-3.5%000%Mixed
2024Q1₩252.9M+25.6%80.0%₩31.6M+25.6%000%Growing
2023Q4₩344.3M+54.4%80.0%₩43M+54.4%000%Growing
2023Q3₩188M-9.8%8-11.1%₩23.5M+1.4%000%Shrinking
2023Q2₩223M+15.7%8-11.1%₩27.9M+30.2%000%Mixed
2023Q1₩201.3M+13.8%80.0%₩25.2M+13.8%000%Growing
2022Q4₩223M+49.7%8-11.1%₩27.9M+68.4%010%Mixed
2022Q3₩208.6M-28.0%90.0%₩23.2M-28.0%000%Mixed
2022Q2₩192.7M-44.6%90.0%₩21.4M-44.6%100%Mixed
2022Q1₩176.8M-12.2%8-20.0%₩22.1M+9.8%010%Shrinking
2021Q4₩149M9₩16.6M000%
2021Q3₩289.6M9₩32.2M000%
2021Q2₩347.6M9₩38.6M010%
2021Q1₩201.3M10₩20.1M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.