SEOUL COMMERCIAL AREA

종로3가역 발달상권

종로구종로1·2·3·4가동· Area 401,520 m² · Area code 3120009 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,045.2M▼ -11.8% YoY
Stores50▲ +2.0% YoY
Sales per store₩20.9M▼ -13.6% YoY

Reading this area Against a year earlier, estimated sales -11.8%, stores +2.0% and sales per store -13.6% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +11.4%
Stores▲ +25.0%
Sales per store▼ -10.9%
Market size
Estimated sales (quarter)
₩1,045.2M
vs 2024Q4
-11.8%
Estimated transactions
40,239
Per-store economics
Estimated sales per store
₩20.9M
vs a year ago
-13.6%
Per transaction
₩26K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩931M – ₩1,690.9M
20212022202320242025
₩938.5M₩1,045.2M
Stores39 – 50
20212022202320242025
4050
Sales per store₩20.9M – ₩37.4M
20212022202320242025
₩23.5M₩20.9M
Openings0 – 5
20212022202320242025
35
Closings0 – 4
20212022202320242025
10
Franchise share5% – 10%
20212022202320242025
8%6%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -11.8%, stores YoY +2.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
50
vs a year ago
+2.0%
Franchise share
6% (3/50)
Movement
Openings (rate)
5 (9%)
Closings (rate)
0 (0%)
Net store change
+5
Estimated sales 2024 Q1 → 2025 Q4
₩1,536.8M₩1,045.2M
Stores 2024 Q1 → 2025 Q4
4650
Sales per store 2024 Q1 → 2025 Q4
₩33.4M₩20.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–112%
  • 11–1431%
  • 14–1725%
  • 17–2132%
  • 21–248%
Age
  • 10s2%
  • 20s33%
  • 30s29%
  • 40s16%
  • 50s15%
  • 60+6%
Weekday / weekend
  • Weekday64%
  • Weekend36%
Day of week
  • Mon11%
  • Tue11%
  • Wed15%
  • Thu14%
  • Fri14%
  • Sat21%
  • Sun15%
Gender
  • Male41%
  • Female59%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,045.2M-11.8%50+2.0%₩20.9M-13.6%506%Mixed
2025Q3₩1,048.2M-12.4%45-4.3%₩23.3M-8.5%347%Shrinking
2025Q2₩1,174.4M-22.2%46-4.2%₩25.5M-18.8%017%Shrinking
2025Q1₩1,285.6M-16.3%47+2.2%₩27.4M-18.1%016%Mixed
2024Q4₩1,185.6M-27.6%49+4.3%₩24.2M-30.6%216%Possible crowding
2024Q3₩1,196.9M-25.9%47+2.2%₩25.5M-27.5%129%Mixed
2024Q2₩1,509.1M-10.8%48+4.3%₩31.4M-14.5%318%Possible crowding
2024Q1₩1,536.8M-6.5%46+4.5%₩33.4M-10.6%129%Possible crowding
2023Q4₩1,637.8M+13.8%47+9.3%₩34.8M+4.1%109%Growing
2023Q3₩1,614.9M+43.6%46+12.2%₩35.1M+28.0%229%Growing
2023Q2₩1,690.9M+47.9%46+15.0%₩36.8M+28.6%209%Growing
2023Q1₩1,643.5M+76.5%44+7.3%₩37.4M+64.5%109%Growing
2022Q4₩1,439.1M+48.9%43+7.5%₩33.5M+38.6%319%Growing
2022Q3₩1,124.5M+14.8%41+5.1%₩27.4M+9.2%1010%Growing
2022Q2₩1,143.6M+5.8%400.0%₩28.6M+5.8%3210%Growing
2022Q1₩931M-0.8%41+2.5%₩22.7M-3.2%105%Mixed
2021Q4₩966.2M40₩24.2M115%
2021Q3₩979.1M39₩25.1M018%
2021Q2₩1,080.6M40₩27M118%
2021Q1₩938.5M40₩23.5M318%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.