SEOUL COMMERCIAL AREA

종로3가역 발달상권

종로구종로1·2·3·4가동· Area 401,520 m² · Area code 3120009 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

철물점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1.1M▲ +180.9% YoY
Stores6±0.0% YoY
Sales per store₩186K▲ +180.9% YoY

Reading this area Estimated sales rose 180.9% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 180.9%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +84.4%
Stores±0.0%
Sales per store▲ +84.4%
Market size
Estimated sales (quarter)
₩1.1M
vs 2024Q4
+180.9%
Estimated transactions
38
Per-store economics
Estimated sales per store
₩186K
vs a year ago
+180.9%
Per transaction
₩29K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩255K – ₩2.7M
20212022202320242025
₩606K₩1.1M
Stores5 – 6
20212022202320242025
66
Sales per store₩45K – ₩533K
20212022202320242025
₩101K₩186K
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +180.9%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
0.0%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩255K₩1.1M
Stores 2024 Q1 → 2025 Q4
56
Sales per store 2024 Q1 → 2025 Q4
₩51K₩186K

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1468%
  • 14–170%
  • 17–2132%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s6%
  • 40s0%
  • 50s0%
  • 60+94%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon9%
  • Tue22%
  • Wed4%
  • Thu17%
  • Fri48%
  • Sat0%
  • Sun0%
Gender
  • Male85%
  • Female15%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1.1M+180.9%60.0%₩186K+180.9%000%Growing
2025Q3₩887K-11.2%6+20.0%₩148K-26.0%000%Possible crowding
2025Q2₩609K-56.6%6+20.0%₩102K-63.8%000%Possible crowding
2025Q1₩268K+4.8%6+20.0%₩45K-12.7%000%Competition inflow
2024Q4₩398K-67.3%6+20.0%₩66K-72.7%100%Possible crowding
2024Q3₩1,000K+90.4%50.0%₩200K+90.4%000%Growing
2024Q2₩1.4M-10.3%50.0%₩281K-10.3%000%Mixed
2024Q1₩255K-86.8%50.0%₩51K-86.8%000%Mixed
2023Q4₩1.2M-16.3%50.0%₩243K-16.3%000%Mixed
2023Q3₩525K-67.4%50.0%₩105K-67.4%000%Mixed
2023Q2₩1.6M+65.9%50.0%₩313K+65.9%000%Growing
2023Q1₩1.9M+283.2%50.0%₩386K+283.2%000%Growing
2022Q4₩1.5M-45.5%50.0%₩290K-45.5%000%Mixed
2022Q3₩1.6M-13.7%5-16.7%₩322K+3.6%000%Shrinking
2022Q2₩944K-52.0%5-16.7%₩189K-42.4%000%Shrinking
2022Q1₩504K-16.9%5-16.7%₩101K-0.3%000%Shrinking
2021Q4₩2.7M5₩533K010%
2021Q3₩1.9M6₩311K000%
2021Q2₩2M6₩328K000%
2021Q1₩606K6₩101K000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.