SEOUL COMMERCIAL AREA

종로3가역 발달상권

종로구종로1·2·3·4가동· Area 401,520 m² · Area code 3120009 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,836.4M▲ +8.0% YoY
Stores31▲ +6.9% YoY
Sales per store₩59.2M▲ +1.1% YoY

Reading this area Against a year earlier, estimated sales +8.0%, stores +6.9% and sales per store +1.1% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +111.7%
Stores±0.0%
Sales per store▲ +111.7%
Market size
Estimated sales (quarter)
₩1,836.4M
vs 2024Q4
+8.0%
Estimated transactions
115,253
Per-store economics
Estimated sales per store
₩59.2M
vs a year ago
+1.1%
Per transaction
₩16K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩867.4M – ₩2,165.9M
20212022202320242025
₩867.4M₩1,836.4M
Stores26 – 31
20212022202320242025
3131
Sales per store₩28M – ₩69.9M
20212022202320242025
₩28M₩59.2M
Openings0 – 4
20212022202320242025
23
Closings1 – 6
20212022202320242025
11
Franchise share19% – 24%
20212022202320242025
23%19%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +8.0%, stores YoY +6.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
31
vs a year ago
+6.9%
Franchise share
19% (6/31)
Movement
Openings (rate)
3 (8%)
Closings (rate)
1 (3%)
Net store change
+2
Estimated sales 2024 Q1 → 2025 Q4
₩1,616.4M₩1,836.4M
Stores 2024 Q1 → 2025 Q4
3031
Sales per store 2024 Q1 → 2025 Q4
₩53.9M₩59.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0615%
  • 06–117%
  • 11–1425%
  • 14–1714%
  • 17–2122%
  • 21–2417%
Age
  • 10s1%
  • 20s21%
  • 30s33%
  • 40s14%
  • 50s20%
  • 60+12%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon13%
  • Tue13%
  • Wed15%
  • Thu16%
  • Fri15%
  • Sat17%
  • Sun12%
Gender
  • Male63%
  • Female37%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,836.4M+8.0%31+6.9%₩59.2M+1.1%3119%Mixed
2025Q3₩1,711.2M+10.8%29+7.4%₩59M+3.2%3121%Growing
2025Q2₩1,761.7M-0.1%27+3.8%₩65.2M-3.8%0122%Possible crowding
2025Q1₩1,517.9M-6.1%28-6.7%₩54.2M+0.6%1221%Shrinking
2024Q4₩1,700.1M-12.5%290.0%₩58.6M-12.5%3121%Mixed
2024Q3₩1,544.3M-23.3%27-10.0%₩57.2M-14.8%3222%Shrinking
2024Q2₩1,762.9M-4.0%26-13.3%₩67.8M+10.8%2623%Shrinking
2024Q1₩1,616.4M-25.4%30-3.2%₩53.9M-22.9%2220%Shrinking
2023Q4₩1,942.7M-6.4%29-6.5%₩67M+0.1%0124%Shrinking
2023Q3₩2,013.1M-1.2%30-3.2%₩67.1M+2.1%4323%Mixed
2023Q2₩1,836.3M-7.6%30-3.2%₩61.2M-4.5%0120%Shrinking
2023Q1₩2,165.9M+44.4%310.0%₩69.9M+44.4%2319%Growing
2022Q4₩2,075.5M+18.6%310.0%₩67M+18.6%1123%Growing
2022Q3₩2,037.4M+65.5%31+3.3%₩65.7M+60.1%1123%Growing
2022Q2₩1,987.4M+64.6%310.0%₩64.1M+64.6%2123%Growing
2022Q1₩1,499.7M+72.9%310.0%₩48.4M+72.9%1119%Growing
2021Q4₩1,749.6M31₩56.4M2119%
2021Q3₩1,231.3M30₩41M0220%
2021Q2₩1,207.6M31₩39M1123%
2021Q1₩867.4M31₩28M2123%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.