SEOUL COMMERCIAL AREA

종로3가역 발달상권

종로구종로1·2·3·4가동· Area 401,520 m² · Area code 3120009 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

인테리어 2025 Q4 · Seoul data

Estimated sales (quarter)₩95.3M▼ -46.7% YoY
Stores10▼ -16.7% YoY
Sales per store₩9.5M▼ -36.1% YoY

Reading this area Estimated sales fell 46.7% from a year earlier and stores fell 16.7%. Sales per store are down 36.1%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -8.7%
Stores▼ -28.6%
Sales per store▲ +27.8%
Market size
Estimated sales (quarter)
₩95.3M
vs 2024Q4
-46.7%
Estimated transactions
539
Per-store economics
Estimated sales per store
₩9.5M
vs a year ago
-36.1%
Per transaction
₩177K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩76.9M – ₩238.6M
20212022202320242025
₩104.4M₩95.3M
Stores10 – 14
20212022202320242025
1410
Sales per store₩7.1M – ₩18.8M
20212022202320242025
₩7.5M₩9.5M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -46.7%, stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
-16.7%
Franchise share
0% (0/10)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩170.1M₩95.3M
Stores 2024 Q1 → 2025 Q4
1210
Sales per store 2024 Q1 → 2025 Q4
₩14.2M₩9.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1167%
  • 11–143%
  • 14–1724%
  • 17–216%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s45%
  • 50s0%
  • 60+55%
Weekday / weekend
  • Weekday92%
  • Weekend8%
Day of week
  • Mon18%
  • Tue5%
  • Wed38%
  • Thu2%
  • Fri29%
  • Sat8%
  • Sun0%
Gender
  • Male87%
  • Female13%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩95.3M-46.7%10-16.7%₩9.5M-36.1%000%Shrinking
2025Q3₩173.7M+10.2%10-16.7%₩17.4M+32.2%000%Mixed
2025Q2₩76.9M-57.9%10-16.7%₩7.7M-49.5%010%Shrinking
2025Q1₩78.5M-53.8%11-8.3%₩7.1M-49.6%010%Shrinking
2024Q4₩179M+2.6%120.0%₩14.9M+2.6%000%Mixed
2024Q3₩157.6M-22.3%120.0%₩13.1M-22.3%000%Mixed
2024Q2₩182.8M-19.2%120.0%₩15.2M-19.2%000%Mixed
2024Q1₩170.1M+74.0%120.0%₩14.2M+74.0%000%Growing
2023Q4₩174.5M-17.6%12-7.7%₩14.5M-10.8%000%Shrinking
2023Q3₩202.7M+41.0%12-7.7%₩16.9M+52.7%000%Mixed
2023Q2₩226.1M+76.6%12-7.7%₩18.8M+91.3%000%Mixed
2023Q1₩97.8M-45.6%12-7.7%₩8.1M-41.1%010%Shrinking
2022Q4₩211.8M+23.8%130.0%₩16.3M+23.8%000%Growing
2022Q3₩143.8M-23.8%130.0%₩11.1M-23.8%000%Mixed
2022Q2₩128M-46.3%130.0%₩9.8M-46.3%000%Mixed
2022Q1₩179.9M+72.3%13-7.1%₩13.8M+85.6%000%Mixed
2021Q4₩171.1M13₩13.2M000%
2021Q3₩188.8M13₩14.5M000%
2021Q2₩238.6M13₩18.4M010%
2021Q1₩104.4M14₩7.5M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.