SEOUL COMMERCIAL AREA

종로3가역 발달상권

종로구종로1·2·3·4가동· Area 401,520 m² · Area code 3120009 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩601.5M▼ -18.4% YoY
Stores8▼ -11.1% YoY
Sales per store₩75.2M▼ -8.3% YoY

Reading this area Estimated sales fell 18.4% from a year earlier and stores fell 11.1%. Sales per store are down 8.3%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -7.3%
Stores▼ -20.0%
Sales per store▲ +15.9%
Market size
Estimated sales (quarter)
₩601.5M
vs 2024Q4
-18.4%
Estimated transactions
56,010
Per-store economics
Estimated sales per store
₩75.2M
vs a year ago
-8.3%
Per transaction
₩11K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩601.5M – ₩862.8M
20212022202320242025
₩648.9M₩601.5M
Stores8 – 12
20212022202320242025
108
Sales per store₩64.6M – ₩93M
20212022202320242025
₩64.9M₩75.2M
Openings0 – 3
20212022202320242025
00
Closings0 – 2
20212022202320242025
10
Franchise share33% – 50%
20212022202320242025
40%50%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -18.4%, stores YoY -11.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
-11.1%
Franchise share
50% (4/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩735.7M₩601.5M
Stores 2024 Q1 → 2025 Q4
108
Sales per store 2024 Q1 → 2025 Q4
₩73.6M₩75.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1110%
  • 11–1434%
  • 14–1718%
  • 17–2132%
  • 21–246%
Age
  • 10s1%
  • 20s27%
  • 30s30%
  • 40s16%
  • 50s13%
  • 60+14%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon12%
  • Tue13%
  • Wed16%
  • Thu14%
  • Fri16%
  • Sat16%
  • Sun13%
Gender
  • Male56%
  • Female44%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩601.5M-18.4%8-11.1%₩75.2M-8.3%0050%Shrinking
2025Q3₩647.6M-9.6%8-11.1%₩81M+1.7%0050%Shrinking
2025Q2₩607.5M-24.4%8-11.1%₩75.9M-14.9%0050%Shrinking
2025Q1₩648.3M-11.9%8-20.0%₩81M+10.2%0150%Shrinking
2024Q4₩737.6M-2.9%9-10.0%₩82M+7.9%1144%Possible recovery
2024Q3₩716.5M-9.0%9-18.2%₩79.6M+11.3%1144%Shrinking
2024Q2₩803M+10.7%9-18.2%₩89.2M+35.3%0144%Mixed
2024Q1₩735.7M+3.4%10-9.1%₩73.6M+13.7%0140%Mixed
2023Q4₩759.4M-2.0%10-16.7%₩75.9M+17.6%1150%Possible recovery
2023Q3₩787.2M-4.9%11+10.0%₩71.6M-13.5%0036%Possible crowding
2023Q2₩725.3M-12.4%11+10.0%₩65.9M-20.4%0036%Possible crowding
2023Q1₩711.6M+1.6%11+10.0%₩64.7M-7.6%0136%Possible crowding
2022Q4₩774.6M-7.9%12+20.0%₩64.6M-23.2%2033%Possible crowding
2022Q3₩827.5M-1.1%10+11.1%₩82.8M-11.0%1140%Possible crowding
2022Q2₩827.9M-4.0%10-9.1%₩82.8M+5.5%0040%Shrinking
2022Q1₩700.2M+7.9%100.0%₩70M+7.9%0040%Growing
2021Q4₩840.8M10₩84.1M3240%
2021Q3₩837M9₩93M0244%
2021Q2₩862.8M11₩78.4M1036%
2021Q1₩648.9M10₩64.9M0140%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.