SEOUL COMMERCIAL AREA

종로3가역 발달상권

종로구종로1·2·3·4가동· Area 401,520 m² · Area code 3120009 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

조명용품 2025 Q4 · Seoul data

Estimated sales (quarter)₩37,590.7M▼ -4.6% YoY
Stores438▼ -1.1% YoY
Sales per store₩85.8M▼ -3.5% YoY

Reading this area Against a year earlier, estimated sales -4.6%, stores -1.1% and sales per store -3.5% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -8.1%
Stores▼ -9.9%
Sales per store▲ +1.9%
Market size
Estimated sales (quarter)
₩37,590.7M
vs 2024Q4
-4.6%
Estimated transactions
156,919
Per-store economics
Estimated sales per store
₩85.8M
vs a year ago
-3.5%
Per transaction
₩240K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩35,495.2M – ₩43,371M
20212022202320242025
₩40,912.9M₩37,590.7M
Stores437 – 486
20212022202320242025
486438
Sales per store₩76.7M – ₩92.5M
20212022202320242025
₩84.2M₩85.8M
Openings0 – 3
20212022202320242025
01
Closings0 – 9
20212022202320242025
40
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -4.6%, stores YoY -1.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
438
vs a year ago
-1.1%
Franchise share
0% (0/438)
Movement
Openings (rate)
1 (0%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩40,204.6M₩37,590.7M
Stores 2024 Q1 → 2025 Q4
450438
Sales per store 2024 Q1 → 2025 Q4
₩89.3M₩85.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1127%
  • 11–1428%
  • 14–1736%
  • 17–218%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s16%
  • 40s11%
  • 50s50%
  • 60+23%
Weekday / weekend
  • Weekday99%
  • Weekend1%
Day of week
  • Mon18%
  • Tue15%
  • Wed26%
  • Thu18%
  • Fri22%
  • Sat1%
  • Sun1%
Gender
  • Male68%
  • Female32%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩37,590.7M-4.6%438-1.1%₩85.8M-3.5%100%Mixed
2025Q3₩40,227.1M+1.4%437-1.6%₩92.1M+3.0%120%Mixed
2025Q2₩39,200.5M+7.9%439-2.0%₩89.3M+10.2%010%Growing
2025Q1₩35,899.8M-10.7%440-2.2%₩81.6M-8.7%140%Mixed
2024Q4₩39,398.4M-4.9%443-1.8%₩88.9M-3.2%230%Mixed
2024Q3₩39,672.6M+10.5%444-2.8%₩89.4M+13.8%150%Growing
2024Q2₩36,316.3M-7.6%448-2.4%₩81.1M-5.3%020%Mixed
2024Q1₩40,204.6M+13.3%450-2.8%₩89.3M+16.5%230%Growing
2023Q4₩41,432.2M-0.3%451-2.4%₩91.9M+2.2%060%Mixed
2023Q3₩35,890.6M-17.2%457-2.6%₩78.5M-15.1%020%Mixed
2023Q2₩39,310.6M-8.5%459-2.5%₩85.6M-6.1%260%Mixed
2023Q1₩35,495.2M-13.2%463-2.7%₩76.7M-10.8%100%Mixed
2022Q4₩41,540.1M+0.7%462-3.1%₩89.9M+4.0%290%Possible recovery
2022Q3₩43,371M+12.4%469-2.5%₩92.5M+15.3%130%Growing
2022Q2₩42,944.2M+3.8%471-2.5%₩91.2M+6.4%050%Growing
2022Q1₩40,888.5M-0.1%476-2.1%₩85.9M+2.0%120%Mixed
2021Q4₩41,232.9M477₩86.4M150%
2021Q3₩38,572.5M481₩80.2M350%
2021Q2₩41,372.2M483₩85.7M140%
2021Q1₩40,912.9M486₩84.2M040%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.