SEOUL COMMERCIAL AREA

종로3가역 발달상권

종로구종로1·2·3·4가동· Area 401,520 m² · Area code 3120009 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

화초 2025 Q4 · Seoul data

Estimated sales (quarter)₩32.5M▼ -53.8% YoY
Stores7±0.0% YoY
Sales per store₩4.6M▼ -53.8% YoY

Reading this area Against a year earlier, estimated sales -53.8%, stores 0.0% and sales per store -53.8% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +30.9%
Stores▲ +75.0%
Sales per store▼ -25.2%
Market size
Estimated sales (quarter)
₩32.5M
vs 2024Q4
-53.8%
Estimated transactions
1,318
Per-store economics
Estimated sales per store
₩4.6M
vs a year ago
-53.8%
Per transaction
₩25K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩13M – ₩93.6M
20212022202320242025
₩24.9M₩32.5M
Stores4 – 9
20212022202320242025
47
Sales per store₩2.2M – ₩13.4M
20212022202320242025
₩6.2M₩4.6M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
11
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -53.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
0.0%
Franchise share
0% (0/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (14%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩64.5M₩32.5M
Stores 2024 Q1 → 2025 Q4
77
Sales per store 2024 Q1 → 2025 Q4
₩9.2M₩4.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–112%
  • 11–1416%
  • 14–1738%
  • 17–2133%
  • 21–2410%
Age
  • 10s2%
  • 20s23%
  • 30s18%
  • 40s13%
  • 50s21%
  • 60+23%
Weekday / weekend
  • Weekday75%
  • Weekend25%
Day of week
  • Mon8%
  • Tue12%
  • Wed20%
  • Thu19%
  • Fri15%
  • Sat21%
  • Sun4%
Gender
  • Male60%
  • Female40%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩32.5M-53.8%70.0%₩4.6M-53.8%010%Mixed
2025Q3₩34.8M-18.9%8+14.3%₩4.3M-29.1%120%Possible crowding
2025Q2₩67.9M-27.5%9+28.6%₩7.5M-43.6%200%Possible crowding
2025Q1₩44.2M-31.5%70.0%₩6.3M-31.5%110%Mixed
2024Q4₩70.4M+120.0%70.0%₩10.1M+120.0%000%Growing
2024Q3₩42.9M+118.8%70.0%₩6.1M+118.8%000%Growing
2024Q2₩93.6M+32.0%70.0%₩13.4M+32.0%000%Growing
2024Q1₩64.5M+18.3%70.0%₩9.2M+18.3%000%Growing
2023Q4₩32M-21.5%7+16.7%₩4.6M-32.8%000%Possible crowding
2023Q3₩19.6M+0.5%7+16.7%₩2.8M-13.9%000%Possible crowding
2023Q2₩70.9M+75.0%7+16.7%₩10.1M+50.0%000%Growing
2023Q1₩54.5M+318.1%7+16.7%₩7.8M+258.3%100%Growing
2022Q4₩40.8M+77.9%60.0%₩6.8M+77.9%000%Growing
2022Q3₩19.5M+18.9%60.0%₩3.3M+18.9%000%Growing
2022Q2₩40.5M+16.4%6+20.0%₩6.8M-3.0%000%Competition inflow
2022Q1₩13M-47.6%6+50.0%₩2.2M-65.0%000%Possible crowding
2021Q4₩22.9M6₩3.8M000%
2021Q3₩16.4M6₩2.7M100%
2021Q2₩34.8M5₩7M100%
2021Q1₩24.9M4₩6.2M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.