SEOUL COMMERCIAL AREA

종로3가역 발달상권

종로구종로1·2·3·4가동· Area 401,520 m² · Area code 3120009 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩166.8M▲ +191.9% YoY
Stores22▲ +22.2% YoY
Sales per store₩7.6M▲ +138.9% YoY

Reading this area Estimated sales rose 191.9% from a year earlier while stores were up 22.2%, so sales per store also rose 138.9%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -23.8%
Stores▲ +120.0%
Sales per store▼ -65.4%
Market size
Estimated sales (quarter)
₩166.8M
vs 2024Q4
+191.9%
Estimated transactions
4,492
Per-store economics
Estimated sales per store
₩7.6M
vs a year ago
+138.9%
Per transaction
₩37K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩57.2M – ₩346.4M
20212022202320242025
₩218.9M₩166.8M
Stores8 – 22
20212022202320242025
1022
Sales per store₩3.2M – ₩38.5M
20212022202320242025
₩21.9M₩7.6M
Openings0 – 4
20212022202320242025
11
Closings0 – 1
20212022202320242025
10
Franchise share5% – 13%
20212022202320242025
10%5%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +191.9%, stores YoY +22.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
22
vs a year ago
+22.2%
Franchise share
5% (1/22)
Movement
Openings (rate)
1 (4%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩91.6M₩166.8M
Stores 2024 Q1 → 2025 Q4
1422
Sales per store 2024 Q1 → 2025 Q4
₩6.5M₩7.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1125%
  • 11–1440%
  • 14–179%
  • 17–2126%
  • 21–240%
Age
  • 10s0%
  • 20s41%
  • 30s17%
  • 40s22%
  • 50s14%
  • 60+6%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon15%
  • Tue7%
  • Wed8%
  • Thu32%
  • Fri25%
  • Sat8%
  • Sun6%
Gender
  • Male76%
  • Female24%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩166.8M+191.9%22+22.2%₩7.6M+138.9%105%Growing
2025Q3₩208.5M+138.0%21+16.7%₩9.9M+104.0%015%Growing
2025Q2₩262.8M+169.7%22+46.7%₩11.9M+83.9%205%Growing
2025Q1₩178M+94.4%20+42.9%₩8.9M+36.1%205%Growing
2024Q4₩57.2M-12.5%18+63.6%₩3.2M-46.5%116%Possible crowding
2024Q3₩87.6M-8.3%18+80.0%₩4.9M-49.1%416%Possible crowding
2024Q2₩97.5M-14.8%15+50.0%₩6.5M-43.2%107%Possible crowding
2024Q1₩91.6M-68.2%14+40.0%₩6.5M-77.3%307%Possible crowding
2023Q4₩65.3M-73.6%11+22.2%₩5.9M-78.4%109%Possible crowding
2023Q3₩95.5M-72.4%10+11.1%₩9.6M-75.2%0010%Possible crowding
2023Q2₩114.3M-52.7%10+11.1%₩11.4M-57.5%0010%Possible crowding
2023Q1₩288.4M+33.3%10+25.0%₩28.8M+6.6%1010%Growing
2022Q4₩247.4M-13.6%90.0%₩27.5M-13.6%0011%Mixed
2022Q3₩346.4M+15.6%90.0%₩38.5M+15.6%0011%Growing
2022Q2₩241.9M-6.8%90.0%₩26.9M-6.8%1011%Mixed
2022Q1₩216.3M-1.2%8-20.0%₩27M+23.5%0113%Possible recovery
2021Q4₩286.3M9₩31.8M0011%
2021Q3₩299.6M9₩33.3M1111%
2021Q2₩259.6M9₩28.8M0111%
2021Q1₩218.9M10₩21.9M1110%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.