SEOUL COMMERCIAL AREA

신설동역 Developed area

Dongdaemun-gu (동대문구) 용신동· Area 271,900 m² · Area code 3120062 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩9,968.6M▼ -5.0% YoY
Stores138▲ +0.7% YoY
Sales per store₩72.2M▼ -5.7% YoY

Reading this area Against a year earlier, estimated sales -5.0%, stores +0.7% and sales per store -5.7% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +15.9%
Stores▲ +2.2%
Sales per store▲ +13.4%
Market size
Estimated sales (quarter)
₩9,968.6M
vs 2024Q4
-5.0%
Estimated transactions
401,258
Per-store economics
Estimated sales per store
₩72.2M
vs a year ago
-5.7%
Per transaction
₩25K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩7,665.9M – ₩11,324.6M
20212022202320242025
₩8,599.9M₩9,968.6M
Stores129 – 139
20212022202320242025
135138
Sales per store₩59.4M – ₩84.5M
20212022202320242025
₩63.7M₩72.2M
Openings0 – 12
20212022202320242025
15
Closings1 – 7
20212022202320242025
13
Franchise share12% – 16%
20212022202320242025
16%12%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -5.0%, stores YoY +0.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
138
vs a year ago
+0.7%
Franchise share
12% (17/138)
Movement
Openings (rate)
5 (3%)
Closings (rate)
3 (2%)
Net store change
+2
Estimated sales 2024 Q1 → 2025 Q4
₩9,018.4M₩9,968.6M
Stores 2024 Q1 → 2025 Q4
135138
Sales per store 2024 Q1 → 2025 Q4
₩66.8M₩72.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–113%
  • 11–1442%
  • 14–1715%
  • 17–2133%
  • 21–246%
Age
  • 10s0%
  • 20s7%
  • 30s13%
  • 40s15%
  • 50s23%
  • 60+42%
Weekday / weekend
  • Weekday67%
  • Weekend33%
Day of week
  • Mon12%
  • Tue11%
  • Wed14%
  • Thu14%
  • Fri16%
  • Sat16%
  • Sun17%
Gender
  • Male69%
  • Female31%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩9,968.6M-5.0%138+0.7%₩72.2M-5.7%5312%Mixed
2025Q3₩9,671.7M+2.8%1360.0%₩71.1M+2.8%8613%Mixed
2025Q2₩10,044.1M+4.0%133-2.9%₩75.5M+7.1%2314%Growing
2025Q1₩10,165.1M+12.7%134-0.7%₩75.9M+13.6%2413%Growing
2024Q4₩10,494.2M+36.9%137+6.2%₩76.6M+28.9%4213%Growing
2024Q3₩9,410.9M+17.8%136+5.4%₩69.2M+11.7%2313%Growing
2024Q2₩9,658.2M-3.0%137+4.6%₩70.5M-7.2%5312%Possible crowding
2024Q1₩9,018.4M-10.5%135+1.5%₩66.8M-11.8%12613%Mixed
2023Q4₩7,665.9M-32.3%129-3.7%₩59.4M-29.7%7713%Shrinking
2023Q3₩7,989.3M-22.0%129-6.5%₩61.9M-16.6%2513%Shrinking
2023Q2₩9,953.3M+9.7%131-5.1%₩76M+15.5%0314%Mixed
2023Q1₩10,077.8M+17.9%133-4.3%₩75.8M+23.2%3414%Mixed
2022Q4₩11,324.6M+17.7%134-2.2%₩84.5M+20.3%4614%Growing
2022Q3₩10,244.9M+12.7%138+0.7%₩74.2M+11.9%4512%Growing
2022Q2₩9,075.8M-8.9%138+0.7%₩65.8M-9.5%0113%Mixed
2022Q1₩8,548.2M-0.6%139+3.0%₩61.5M-3.5%5313%Mixed
2021Q4₩9,622.2M137₩70.2M5513%
2021Q3₩9,091M137₩66.4M0213%
2021Q2₩9,960.9M137₩72.7M7615%
2021Q1₩8,599.9M135₩63.7M1116%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.