SEOUL COMMERCIAL AREA

서교동(홍대) 발달상권

마포구서교동· Area 246,429 m² · Area code 3120102 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

중식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩557.4M▼ -15.1% YoY
Stores12▼ -14.3% YoY
Sales per store₩46.5M▼ -1.0% YoY

Reading this area Estimated sales fell 15.1% from a year earlier and stores fell 14.3%. Sales per store are about the same at -1.0%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +102.9%
Stores▼ -7.7%
Sales per store▲ +119.8%
Market size
Estimated sales (quarter)
₩557.4M
vs 2024Q4
-15.1%
Estimated transactions
19,042
Per-store economics
Estimated sales per store
₩46.5M
vs a year ago
-1.0%
Per transaction
₩29K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩274.7M – ₩712.7M
20212022202320242025
₩274.7M₩557.4M
Stores12 – 16
20212022202320242025
1312
Sales per store₩21.1M – ₩50.9M
20212022202320242025
₩21.1M₩46.5M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
11
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -15.1%, stores YoY -14.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
12
vs a year ago
-14.3%
Franchise share
0% (0/12)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (8%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩564.3M₩557.4M
Stores 2024 Q1 → 2025 Q4
1412
Sales per store 2024 Q1 → 2025 Q4
₩40.3M₩46.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0611%
  • 06–112%
  • 11–1443%
  • 14–1712%
  • 17–2124%
  • 21–248%
Age
  • 10s0%
  • 20s14%
  • 30s33%
  • 40s21%
  • 50s20%
  • 60+11%
Weekday / weekend
  • Weekday77%
  • Weekend23%
Day of week
  • Mon14%
  • Tue15%
  • Wed17%
  • Thu14%
  • Fri16%
  • Sat16%
  • Sun7%
Gender
  • Male72%
  • Female28%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩557.4M-15.1%12-14.3%₩46.5M-1.0%010%Shrinking
2025Q3₩548M+1.8%13-7.1%₩42.2M+9.7%100%Possible recovery
2025Q2₩532.7M+2.2%12-14.3%₩44.4M+19.2%110%Possible recovery
2025Q1₩600.2M+6.4%140.0%₩42.9M+6.4%000%Growing
2024Q4₩656.9M+6.3%140.0%₩46.9M+6.3%000%Growing
2024Q3₩538M-12.2%14-6.7%₩38.4M-5.9%000%Shrinking
2024Q2₩521.5M-26.8%140.0%₩37.2M-26.8%000%Mixed
2024Q1₩564.3M+28.5%140.0%₩40.3M+28.5%000%Growing
2023Q4₩617.9M+6.3%14-6.7%₩44.1M+13.9%010%Mixed
2023Q3₩612.9M+17.7%150.0%₩40.9M+17.7%100%Growing
2023Q2₩712.7M+58.3%14-6.7%₩50.9M+69.6%000%Mixed
2023Q1₩439.2M+9.9%14-12.5%₩31.4M+25.6%010%Mixed
2022Q4₩581.1M+34.2%150.0%₩38.7M+34.2%000%Growing
2022Q3₩520.6M+50.4%15+7.1%₩34.7M+40.4%000%Growing
2022Q2₩450.3M+50.1%15+15.4%₩30M+30.1%010%Growing
2022Q1₩399.5M+45.4%16+23.1%₩25M+18.1%100%Growing
2021Q4₩433.1M15₩28.9M210%
2021Q3₩346.2M14₩24.7M100%
2021Q2₩299.9M13₩23.1M000%
2021Q1₩274.7M13₩21.1M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.