SEOUL COMMERCIAL AREA

서교동(홍대) 발달상권

마포구서교동· Area 246,429 m² · Area code 3120102 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

조명용품 2025 Q4 · Seoul data

Estimated sales (quarter)₩213.9M▲ +1043.0% YoY
Stores9▼ -25.0% YoY
Sales per store₩23.8M▲ +1424.0% YoY

Reading this area Against a year earlier, estimated sales +1043.0%, stores -25.0% and sales per store +1424.0% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +1239.9%
Stores▼ -25.0%
Sales per store▲ +1686.6%
Market size
Estimated sales (quarter)
₩213.9M
vs 2024Q4
+1043.0%
Estimated transactions
391
Per-store economics
Estimated sales per store
₩23.8M
vs a year ago
+1424.0%
Per transaction
₩547K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1.3M – ₩213.9M
20212022202320242025
₩16M₩213.9M
Stores9 – 13
20212022202320242025
129
Sales per store₩109K – ₩23.8M
20212022202320242025
₩1.3M₩23.8M
Openings0 – 1
20212022202320242025
00
Closings0 – 3
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +1043.0%, stores YoY -25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
-25.0%
Franchise share
0% (0/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩3.6M₩213.9M
Stores 2024 Q1 → 2025 Q4
139
Sales per store 2024 Q1 → 2025 Q4
₩281K₩23.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–142%
  • 14–1798%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s0%
  • 50s3%
  • 60+97%
Weekday / weekend
  • Weekday98%
  • Weekend2%
Day of week
  • Mon0%
  • Tue0%
  • Wed37%
  • Thu0%
  • Fri61%
  • Sat2%
  • Sun0%
Gender
  • Male100%
  • Female0%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩213.9M+1043.0%9-25.0%₩23.8M+1424.0%000%Mixed
2025Q3₩1.4M-59.6%9-30.8%₩152K-41.7%000%Shrinking
2025Q29-30.8%030%
2025Q112-7.7%000%
2024Q4₩18.7M12-7.7%₩1.6M010%
2024Q3₩3.4M130.0%₩261K000%
2024Q2₩4.8M+0.0%130.0%₩371K+0.0%000%Mixed
2024Q1₩3.6M-42.3%130.0%₩281K-42.3%000%Mixed
2023Q413+8.3%000%
2023Q313+18.2%000%
2023Q2₩4.8M+8.8%13+18.2%₩371K-7.9%000%Competition inflow
2023Q1₩6.3M+246.4%13+18.2%₩486K+193.1%100%Growing
2022Q4₩51.7M+3681.0%120.0%₩4.3M+3681.0%100%Growing
2022Q3₩16M+1126.0%11-8.3%₩1.5M+1237.5%000%Mixed
2022Q2₩4.4M-80.9%11-8.3%₩403K-79.2%000%Shrinking
2022Q1₩1.8M-88.6%11-8.3%₩166K-87.5%010%Shrinking
2021Q4₩1.4M12₩114K000%
2021Q3₩1.3M12₩109K000%
2021Q2₩23.2M12₩1.9M000%
2021Q1₩16M12₩1.3M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.