SEOUL COMMERCIAL AREA

서교동(홍대) 발달상권

마포구서교동· Area 246,429 m² · Area code 3120102 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

커피-음료 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,653.2M▲ +30.8% YoY
Stores75±0.0% YoY
Sales per store₩35.4M▲ +30.8% YoY

Reading this area Estimated sales rose 30.8% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 30.8%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +142.8%
Stores▲ +33.9%
Sales per store▲ +81.3%
Market size
Estimated sales (quarter)
₩2,653.2M
vs 2024Q4
+30.8%
Estimated transactions
257,965
Per-store economics
Estimated sales per store
₩35.4M
vs a year ago
+30.8%
Per transaction
₩10K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,092.6M – ₩2,653.2M
20212022202320242025
₩1,092.6M₩2,653.2M
Stores56 – 80
20212022202320242025
5675
Sales per store₩19.5M – ₩35.4M
20212022202320242025
₩19.5M₩35.4M
Openings0 – 8
20212022202320242025
10
Closings0 – 5
20212022202320242025
15
Franchise share8% – 18%
20212022202320242025
18%9%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +30.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
75
vs a year ago
0.0%
Franchise share
9% (7/75)
Movement
Openings (rate)
0 (0%)
Closings (rate)
5 (6%)
Net store change
−5
Estimated sales 2024 Q1 → 2025 Q4
₩1,812.8M₩2,653.2M
Stores 2024 Q1 → 2025 Q4
7075
Sales per store 2024 Q1 → 2025 Q4
₩25.9M₩35.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–1112%
  • 11–1437%
  • 14–1729%
  • 17–2120%
  • 21–242%
Age
  • 10s2%
  • 20s31%
  • 30s37%
  • 40s14%
  • 50s11%
  • 60+6%
Weekday / weekend
  • Weekday69%
  • Weekend31%
Day of week
  • Mon13%
  • Tue12%
  • Wed14%
  • Thu13%
  • Fri16%
  • Sat17%
  • Sun14%
Gender
  • Male48%
  • Female52%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,653.2M+30.8%750.0%₩35.4M+30.8%059%Growing
2025Q3₩2,327.7M+21.4%80+8.1%₩29.1M+12.3%719%Growing
2025Q2₩2,116.7M+13.7%74+1.4%₩28.6M+12.2%139%Growing
2025Q1₩2,037.3M+12.4%76+8.6%₩26.8M+3.5%229%Growing
2024Q4₩2,028.3M+7.6%75+8.7%₩27M-1.0%3111%Mixed
2024Q3₩1,917.2M+2.7%74+7.2%₩25.9M-4.2%539%Possible crowding
2024Q2₩1,861.1M+2.3%73+5.8%₩25.5M-3.3%638%Possible crowding
2024Q1₩1,812.8M+3.6%70+6.1%₩25.9M-2.3%659%Mixed
2023Q4₩1,884.3M+7.9%69+4.5%₩27.3M+3.2%129%Growing
2023Q3₩1,866.3M+19.8%69+11.3%₩27M+7.6%6510%Growing
2023Q2₩1,819.7M+18.1%69+9.5%₩26.4M+7.8%429%Growing
2023Q1₩1,749.3M+25.1%66+8.2%₩26.5M+15.6%3311%Growing
2022Q4₩1,746.9M+11.5%66+11.9%₩26.5M-0.4%4011%Mixed
2022Q3₩1,558.5M+12.2%62+5.1%₩25.1M+6.7%2311%Growing
2022Q2₩1,540.7M+17.7%63+6.8%₩24.5M+10.3%3511%Growing
2022Q1₩1,398.4M+28.0%61+8.9%₩22.9M+17.5%8318%Growing
2021Q4₩1,567.2M59₩26.6M2314%
2021Q3₩1,389.3M59₩23.5M4515%
2021Q2₩1,308.6M59₩22.2M4117%
2021Q1₩1,092.6M56₩19.5M1118%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.