SEOUL COMMERCIAL AREA

서교동(홍대) 발달상권

마포구서교동· Area 246,429 m² · Area code 3120102 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

세탁소 2025 Q4 · Seoul data

Estimated sales (quarter)₩17.3M▼ -1.2% YoY
Stores5±0.0% YoY
Sales per store₩3.5M▼ -1.2% YoY

Reading this area Against a year earlier, estimated sales -1.2%, stores 0.0% and sales per store -1.2% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +399.0%
Stores▲ +66.7%
Sales per store▲ +199.4%
Market size
Estimated sales (quarter)
₩17.3M
vs 2024Q4
-1.2%
Estimated transactions
574
Per-store economics
Estimated sales per store
₩3.5M
vs a year ago
-1.2%
Per transaction
₩30K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3.4M – ₩17.5M
20212022202320242025
₩3.5M₩17.3M
Stores3 – 5
20212022202320242025
35
Sales per store₩1.1M – ₩3.5M
20212022202320242025
₩1.2M₩3.5M
Openings0 – 1
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -1.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩5.5M₩17.3M
Stores 2024 Q1 → 2025 Q4
55
Sales per store 2024 Q1 → 2025 Q4
₩1.1M₩3.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–118%
  • 11–145%
  • 14–1737%
  • 17–2141%
  • 21–249%
Age
  • 10s0%
  • 20s13%
  • 30s5%
  • 40s8%
  • 50s46%
  • 60+28%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon27%
  • Tue7%
  • Wed11%
  • Thu6%
  • Fri32%
  • Sat15%
  • Sun2%
Gender
  • Male31%
  • Female69%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩17.3M-1.2%50.0%₩3.5M-1.2%000%Mixed
2025Q3₩7.5M+14.4%50.0%₩1.5M+14.4%000%Growing
2025Q2₩13.3M+20.0%50.0%₩2.7M+20.0%000%Growing
2025Q1₩11M+101.4%50.0%₩2.2M+101.4%000%Growing
2024Q4₩17.5M+61.1%5+25.0%₩3.5M+28.9%000%Growing
2024Q3₩6.6M+2.6%5+66.7%₩1.3M-38.4%000%Possible crowding
2024Q2₩11.1M+161.3%5+66.7%₩2.2M+56.8%000%Growing
2024Q1₩5.5M-31.8%5+66.7%₩1.1M-59.1%100%Possible crowding
2023Q4₩10.9M+67.1%4+33.3%₩2.7M+25.3%100%Growing
2023Q3₩6.4M-30.3%30.0%₩2.1M-30.3%000%Mixed
2023Q2₩4.2M-48.7%30.0%₩1.4M-48.7%000%Mixed
2023Q1₩8M+51.0%30.0%₩2.7M+51.0%000%Growing
2022Q4₩6.5M-0.3%30.0%₩2.2M-0.3%000%Mixed
2022Q3₩9.2M+169.1%30.0%₩3.1M+169.1%000%Growing
2022Q2₩8.3M+86.1%30.0%₩2.8M+86.1%000%Growing
2022Q1₩5.3M+52.9%30.0%₩1.8M+52.9%000%Growing
2021Q4₩6.5M3₩2.2M000%
2021Q3₩3.4M3₩1.1M000%
2021Q2₩4.4M3₩1.5M000%
2021Q1₩3.5M3₩1.2M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.