SEOUL COMMERCIAL AREA

서교동(홍대) 발달상권

마포구서교동· Area 246,429 m² · Area code 3120102 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩359.4M▲ +9.3% YoY
Stores15▼ -11.8% YoY
Sales per store₩24M▲ +23.8% YoY

Reading this area Against a year earlier, estimated sales +9.3%, stores -11.8% and sales per store +23.8% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -37.9%
Stores▲ +15.4%
Sales per store▼ -46.2%
Market size
Estimated sales (quarter)
₩359.4M
vs 2024Q4
+9.3%
Estimated transactions
10,665
Per-store economics
Estimated sales per store
₩24M
vs a year ago
+23.8%
Per transaction
₩34K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩276.8M – ₩666.3M
20212022202320242025
₩578.5M₩359.4M
Stores12 – 17
20212022202320242025
1315
Sales per store₩16.3M – ₩47.6M
20212022202320242025
₩44.5M₩24M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share12% – 17%
20212022202320242025
15%13%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +9.3%, stores YoY -11.8%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
-11.8%
Franchise share
13% (2/15)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩362.1M₩359.4M
Stores 2024 Q1 → 2025 Q4
1615
Sales per store 2024 Q1 → 2025 Q4
₩22.6M₩24M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–110%
  • 11–1436%
  • 14–176%
  • 17–2134%
  • 21–2422%
Age
  • 10s1%
  • 20s24%
  • 30s34%
  • 40s14%
  • 50s14%
  • 60+14%
Weekday / weekend
  • Weekday81%
  • Weekend19%
Day of week
  • Mon12%
  • Tue17%
  • Wed15%
  • Thu18%
  • Fri18%
  • Sat12%
  • Sun7%
Gender
  • Male58%
  • Female42%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩359.4M+9.3%15-11.8%₩24M+23.8%0013%Mixed
2025Q3₩400.8M+1.7%15-6.3%₩26.7M+8.4%0213%Possible recovery
2025Q2₩337.5M-14.9%17+13.3%₩19.9M-25.0%0012%Possible crowding
2025Q1₩276.8M-23.6%17+6.3%₩16.3M-28.1%0012%Possible crowding
2024Q4₩329M-21.2%17+21.4%₩19.4M-35.1%1012%Possible crowding
2024Q3₩394.3M-0.9%16+14.3%₩24.6M-13.3%2113%Possible crowding
2024Q2₩396.9M-12.6%15+7.1%₩26.5M-18.4%0113%Possible crowding
2024Q1₩362.1M-24.2%16+23.1%₩22.6M-38.4%2013%Possible crowding
2023Q4₩417.4M-22.5%14+7.7%₩29.8M-28.1%1114%Possible crowding
2023Q3₩398.1M-33.1%14+7.7%₩28.4M-37.9%0014%Possible crowding
2023Q2₩454M-23.8%14+7.7%₩32.4M-29.2%1014%Possible crowding
2023Q1₩477.9M+7.5%13+8.3%₩36.8M-0.8%0015%Mixed
2022Q4₩538.9M-3.9%13+8.3%₩41.5M-11.3%0015%Possible crowding
2022Q3₩595.1M+10.7%130.0%₩45.8M+10.7%0015%Growing
2022Q2₩595.6M-10.6%13-7.1%₩45.8M-3.7%1015%Shrinking
2022Q1₩444.7M-23.1%12-7.7%₩37.1M-16.7%0017%Shrinking
2021Q4₩560.7M12₩46.7M0117%
2021Q3₩537.8M13₩41.4M0115%
2021Q2₩666.3M14₩47.6M1014%
2021Q1₩578.5M13₩44.5M0015%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.