SEOUL COMMERCIAL AREA

서교동(홍대) Developed area

Mapo-gu (마포구) 서교동· Area 246,429 m² · Area code 3120102 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩19.2M▼ -33.9% YoY
Stores6±0.0% YoY
Sales per store₩3.2M▼ -33.9% YoY

Reading this area Against a year earlier, estimated sales -33.9%, stores 0.0% and sales per store -33.9% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -15.4%
Stores▲ +200.0%
Sales per store▼ -71.8%
Market size
Estimated sales (quarter)
₩19.2M
vs 2024Q4
-33.9%
Estimated transactions
559
Per-store economics
Estimated sales per store
₩3.2M
vs a year ago
-33.9%
Per transaction
₩34K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩9.8M – ₩33.6M
20212022202320242025
₩22.7M₩19.2M
Stores2 – 7
20212022202320242025
26
Sales per store₩1.5M – ₩11.4M
20212022202320242025
₩11.4M₩3.2M
Openings0 – 3
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share67% – 200%
20212022202320242025
100%67%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -33.9%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
0.0%
Franchise share
67% (4/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩9.8M₩19.2M
Stores 2024 Q1 → 2025 Q4
56
Sales per store 2024 Q1 → 2025 Q4
₩2M₩3.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1422%
  • 14–1710%
  • 17–2140%
  • 21–2428%
Age
  • 10s1%
  • 20s36%
  • 30s24%
  • 40s20%
  • 50s12%
  • 60+8%
Weekday / weekend
  • Weekday65%
  • Weekend35%
Day of week
  • Mon16%
  • Tue7%
  • Wed12%
  • Thu21%
  • Fri9%
  • Sat20%
  • Sun15%
Gender
  • Male59%
  • Female41%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩19.2M-33.9%60.0%₩3.2M-33.9%0067%Sales↓ · Stores→ · Per store↓
2025Q3₩27M-16.2%60.0%₩4.5M-16.2%0067%Sales↓ · Stores→ · Per store↓
2025Q2₩33.6M+215.7%6-14.3%₩5.6M+268.3%0067%Sales↑ · Stores↓ · Per store↑
2025Q1₩29.3M+199.0%6+20.0%₩4.9M+149.1%0067%Sales↑ · Stores↑ · Per store↑
2024Q4₩29.1M+81.1%6+20.0%₩4.9M+50.9%0167%Sales↑ · Stores↑ · Per store↑
2024Q3₩32.2M+169.0%6+20.0%₩5.4M+124.2%0283%Sales↑ · Stores↑ · Per store↑
2024Q2₩10.6M-9.6%7+75.0%₩1.5M-48.4%3086%Sales↓ · Stores↑ · Per store↓
2024Q1₩9.8M-34.9%5+66.7%₩2M-61.0%01100%Sales↓ · Stores↑ · Per store↓
2023Q4₩16.1M-26.0%5+66.7%₩3.2M-55.6%00120%Sales↓ · Stores↑ · Per store↓
2023Q3₩12M-0.3%5+66.7%₩2.4M-40.2%10120%Sales→ · Stores↑ · Per store↓
2023Q2₩11.8M+6.4%4+33.3%₩2.9M-20.2%20150%Sales↑ · Stores↑ · Per store↓
2023Q1₩15.1M+49.5%30.0%₩5M+49.5%00167%Sales↑ · Stores→ · Per store↑
2022Q4₩21.8M+99.2%3+50.0%₩7.3M+32.8%00167%Sales↑ · Stores↑ · Per store↑
2022Q3₩12M-47.2%3+50.0%₩4M-64.8%00167%Sales↓ · Stores↑ · Per store↓
2022Q2₩11.1M-42.1%3+50.0%₩3.7M-61.4%11167%Sales↓ · Stores↑ · Per store↓
2022Q1₩10.1M-55.7%3+50.0%₩3.4M-70.5%20167%Sales↓ · Stores↑ · Per store↓
2021Q4₩10.9M2₩5.5M10200%
2021Q3₩22.8M2₩11.4M10150%
2021Q2₩19.1M2₩9.6M00100%
2021Q1₩22.7M2₩11.4M00100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.