SEOUL COMMERCIAL AREA

서교동(홍대) 발달상권

마포구서교동· Area 246,429 m² · Area code 3120102 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩180.6M▼ -0.9% YoY
Stores14▲ +27.3% YoY
Sales per store₩12.9M▼ -22.1% YoY

Reading this area Stores rose 27.3% from a year earlier while estimated sales stayed about the same (-0.9%), so sales per store fell 22.1%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -28.9%
Stores±0.0%
Sales per store▼ -28.9%
Market size
Estimated sales (quarter)
₩180.6M
vs 2024Q4
-0.9%
Estimated transactions
9,822
Per-store economics
Estimated sales per store
₩12.9M
vs a year ago
-22.1%
Per transaction
₩18K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩162.7M – ₩312.5M
20212022202320242025
₩253.8M₩180.6M
Stores9 – 16
20212022202320242025
1414
Sales per store₩12.5M – ₩26M
20212022202320242025
₩18.1M₩12.9M
Openings0 – 2
20212022202320242025
01
Closings0 – 4
20212022202320242025
00
Franchise share6% – 11%
20212022202320242025
7%7%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -0.9%, stores YoY +27.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
+27.3%
Franchise share
7% (1/14)
Movement
Openings (rate)
1 (7%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩175.7M₩180.6M
Stores 2024 Q1 → 2025 Q4
1114
Sales per store 2024 Q1 → 2025 Q4
₩16M₩12.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–065%
  • 06–119%
  • 11–1448%
  • 14–1715%
  • 17–2110%
  • 21–2413%
Age
  • 10s1%
  • 20s22%
  • 30s36%
  • 40s21%
  • 50s14%
  • 60+6%
Weekday / weekend
  • Weekday77%
  • Weekend23%
Day of week
  • Mon15%
  • Tue14%
  • Wed16%
  • Thu16%
  • Fri15%
  • Sat14%
  • Sun9%
Gender
  • Male48%
  • Female52%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩180.6M-0.9%14+27.3%₩12.9M-22.1%107%Possible crowding
2025Q3₩162.7M-6.6%13+44.4%₩12.5M-35.3%108%Possible crowding
2025Q2₩187.4M+9.6%12+9.1%₩15.6M+0.5%108%Mixed
2025Q1₩185.2M+5.4%110.0%₩16.8M+5.4%119%Growing
2024Q4₩182.2M+8.3%11-15.4%₩16.6M+27.9%209%Mixed
2024Q3₩174.1M+2.3%9-25.0%₩19.3M+36.5%0211%Possible recovery
2024Q2₩170.9M+3.1%11-8.3%₩15.5M+12.5%009%Mixed
2024Q1₩175.7M-3.8%11-8.3%₩16M+5.0%029%Shrinking
2023Q4₩168.3M-46.1%13+8.3%₩12.9M-50.3%108%Possible crowding
2023Q3₩170.1M-37.2%120.0%₩14.2M-37.2%118%Mixed
2023Q2₩165.8M-36.0%12-25.0%₩13.8M-14.6%008%Shrinking
2023Q1₩182.6M-12.1%12-20.0%₩15.2M+9.9%008%Shrinking
2022Q4₩312.5M+43.8%12-7.7%₩26M+55.8%008%Mixed
2022Q3₩271M+33.1%120.0%₩22.6M+33.1%048%Growing
2022Q2₩258.9M-16.9%16+14.3%₩16.2M-27.3%106%Possible crowding
2022Q1₩207.7M-18.2%15+7.1%₩13.8M-23.6%207%Possible crowding
2021Q4₩217.3M13₩16.7M218%
2021Q3₩203.6M12₩17M028%
2021Q2₩311.7M14₩22.3M007%
2021Q1₩253.8M14₩18.1M007%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.