SEOUL COMMERCIAL AREA

서교동(홍대) 발달상권

마포구서교동· Area 246,429 m² · Area code 3120102 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

반찬가게 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,238.7M▲ +117.3% YoY
Stores12▼ -14.3% YoY
Sales per store₩186.6M▲ +153.5% YoY

Reading this area Against a year earlier, estimated sales +117.3%, stores -14.3% and sales per store +153.5% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q3 → 2025 Q4
Estimated sales▲ +64430.0%
Stores±0.0%
Sales per store▲ +64430.0%
Market size
Estimated sales (quarter)
₩2,238.7M
vs 2024Q4
+117.3%
Estimated transactions
4,453
Per-store economics
Estimated sales per store
₩186.6M
vs a year ago
+153.5%
Per transaction
₩503K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1.6M – ₩3,527.2M
20212022202320242025
₩2,238.7M
Stores10 – 14
20212022202320242025
1212
Sales per store₩146K – ₩271.3M
20212022202320242025
₩186.6M
Openings0 – 3
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share7% – 15%
20212022202320242025
8%8%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +117.3%, stores YoY -14.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
12
vs a year ago
-14.3%
Franchise share
8% (1/12)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,948.8M₩2,238.7M
Stores 2024 Q1 → 2025 Q4
1412
Sales per store 2024 Q1 → 2025 Q4
₩139.2M₩186.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1117%
  • 11–1434%
  • 14–1748%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s9%
  • 50s91%
  • 60+0%
Weekday / weekend
  • Weekday78%
  • Weekend22%
Day of week
  • Mon8%
  • Tue15%
  • Wed18%
  • Thu33%
  • Fri5%
  • Sat2%
  • Sun20%
Gender
  • Male6%
  • Female94%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,238.7M+117.3%12-14.3%₩186.6M+153.5%008%Mixed
2025Q3₩1,102.5M+13.2%12-14.3%₩91.9M+32.0%018%Mixed
2025Q2₩335.9M-76.6%13-7.1%₩25.8M-74.8%008%Shrinking
2025Q1₩3,527.2M+81.0%13-7.1%₩271.3M+94.9%018%Mixed
2024Q4₩1,030.4M-45.2%140.0%₩73.6M-45.2%007%Mixed
2024Q3₩974.1M-12.2%140.0%₩69.6M-12.2%007%Mixed
2024Q2₩1,436.3M+133.6%140.0%₩102.6M+133.6%007%Growing
2024Q1₩1,948.8M+619.1%140.0%₩139.2M+619.1%007%Growing
2023Q4₩1,878.8M+505.5%14+7.7%₩134.2M+462.2%007%Growing
2023Q3₩1,109.2M+277.5%14+27.3%₩79.2M+196.6%007%Growing
2023Q2₩614.8M14+40.0%₩43.9M007%
2023Q1₩271M14+40.0%₩19.4M117%
2022Q4₩310.3M+19185.7%13+18.2%₩23.9M+16218.7%3015%Growing
2022Q3₩293.8M+8369.1%11-8.3%₩26.7M+9139.0%109%Mixed
2022Q210-23.1%0010%
2022Q110-16.7%0110%
2021Q4₩1.6M11₩146K019%
2021Q3₩3.5M12₩289K018%
2021Q213108%
2021Q112008%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.