SEOUL COMMERCIAL AREA

서교동(홍대) 발달상권

마포구서교동· Area 246,429 m² · Area code 3120102 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩4,338.6M▲ +6.8% YoY
Stores6▲ +20.0% YoY
Sales per store₩723.1M▼ -11.0% YoY

Reading this area Estimated sales rose 6.8% from a year earlier, but stores rose 20.0%. The market grew, yet stores grew faster, so sales per store fell 11.0%. (descriptive pattern: Competition inflow)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +44.4%
Stores±0.0%
Sales per store▲ +44.4%
Market size
Estimated sales (quarter)
₩4,338.6M
vs 2024Q4
+6.8%
Estimated transactions
243,767
Per-store economics
Estimated sales per store
₩723.1M
vs a year ago
-11.0%
Per transaction
₩18K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3,003.6M – ₩4,338.6M
20212022202320242025
₩3,003.6M₩4,338.6M
Stores5 – 6
20212022202320242025
66
Sales per store₩500.6M – ₩812.8M
20212022202320242025
₩500.6M₩723.1M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +6.8%, stores YoY +20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
+20.0%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩3,852.1M₩4,338.6M
Stores 2024 Q1 → 2025 Q4
56
Sales per store 2024 Q1 → 2025 Q4
₩770.4M₩723.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1128%
  • 11–1430%
  • 14–1733%
  • 17–219%
  • 21–240%
Age
  • 10s0%
  • 20s5%
  • 30s8%
  • 40s14%
  • 50s21%
  • 60+51%
Weekday / weekend
  • Weekday89%
  • Weekend11%
Day of week
  • Mon22%
  • Tue19%
  • Wed18%
  • Thu14%
  • Fri16%
  • Sat11%
  • Sun0%
Gender
  • Male49%
  • Female51%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩4,338.6M+6.8%6+20.0%₩723.1M-11.0%000%Competition inflow
2025Q3₩4,276.2M+8.8%6+20.0%₩712.7M-9.4%000%Competition inflow
2025Q2₩3,852.5M+0.6%6+20.0%₩642.1M-16.1%000%Possible crowding
2025Q1₩3,885M+0.9%6+20.0%₩647.5M-16.0%100%Possible crowding
2024Q4₩4,064.1M+5.4%50.0%₩812.8M+5.4%000%Growing
2024Q3₩3,931.3M+3.7%5-16.7%₩786.3M+24.4%000%Mixed
2024Q2₩3,828.7M-1.9%5-16.7%₩765.7M+17.7%000%Possible recovery
2024Q1₩3,852.1M+5.4%5-16.7%₩770.4M+26.5%000%Mixed
2023Q4₩3,857.5M+0.1%5-16.7%₩771.5M+20.1%010%Possible recovery
2023Q3₩3,792.4M+1.8%60.0%₩632.1M+1.8%000%Mixed
2023Q2₩3,902.8M+10.1%60.0%₩650.5M+10.1%000%Growing
2023Q1₩3,654.7M+3.8%60.0%₩609.1M+3.8%000%Growing
2022Q4₩3,853.7M+5.3%60.0%₩642.3M+5.3%000%Growing
2022Q3₩3,725.3M+2.2%60.0%₩620.9M+2.2%000%Mixed
2022Q2₩3,544.5M-1.3%60.0%₩590.8M-1.3%000%Mixed
2022Q1₩3,520.9M+17.2%60.0%₩586.8M+17.2%000%Growing
2021Q4₩3,658.8M6₩609.8M000%
2021Q3₩3,644.6M6₩607.4M000%
2021Q2₩3,593M6₩598.8M000%
2021Q1₩3,003.6M6₩500.6M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.