SEOUL COMMERCIAL AREA

서교동(홍대) 발달상권

마포구서교동· Area 246,429 m² · Area code 3120102 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

편의점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,532.5M▼ -10.1% YoY
Stores7±0.0% YoY
Sales per store₩218.9M▼ -10.1% YoY

Reading this area Against a year earlier, estimated sales -10.1%, stores 0.0% and sales per store -10.1% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -8.0%
Stores▼ -12.5%
Sales per store▲ +5.1%
Market size
Estimated sales (quarter)
₩1,532.5M
vs 2024Q4
-10.1%
Estimated transactions
249,096
Per-store economics
Estimated sales per store
₩218.9M
vs a year ago
-10.1%
Per transaction
₩6K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,382.7M – ₩1,905.1M
20212022202320242025
₩1,666.1M₩1,532.5M
Stores6 – 8
20212022202320242025
87
Sales per store₩207.5M – ₩265.3M
20212022202320242025
₩208.3M₩218.9M
Openings0 – 1
20212022202320242025
00
Closings0 – 4
20212022202320242025
00
Franchise share157% – 229%
20212022202320242025
200%157%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -10.1%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
0.0%
Franchise share
157% (11/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,525.3M₩1,532.5M
Stores 2024 Q1 → 2025 Q4
77
Sales per store 2024 Q1 → 2025 Q4
₩217.9M₩218.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–069%
  • 06–1118%
  • 11–1418%
  • 14–1716%
  • 17–2125%
  • 21–2414%
Age
  • 10s2%
  • 20s24%
  • 30s30%
  • 40s20%
  • 50s17%
  • 60+8%
Weekday / weekend
  • Weekday77%
  • Weekend23%
Day of week
  • Mon15%
  • Tue15%
  • Wed17%
  • Thu15%
  • Fri16%
  • Sat13%
  • Sun10%
Gender
  • Male62%
  • Female38%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,532.5M-10.1%70.0%₩218.9M-10.1%00157%Mixed
2025Q3₩1,688.9M-2.0%70.0%₩241.3M-2.0%01157%Mixed
2025Q2₩1,622.1M+6.8%70.0%₩231.7M+6.8%12171%Growing
2025Q1₩1,452.4M-4.8%70.0%₩207.5M-4.8%00186%Mixed
2024Q4₩1,704.5M+4.3%70.0%₩243.5M+4.3%00186%Growing
2024Q3₩1,722.7M-6.3%70.0%₩246.1M-6.3%01186%Mixed
2024Q2₩1,518.7M-11.6%70.0%₩217M-11.6%10200%Mixed
2024Q1₩1,525.3M-3.7%70.0%₩217.9M-3.7%00186%Mixed
2023Q4₩1,634.9M+5.1%70.0%₩233.6M+5.1%00186%Growing
2023Q3₩1,838.4M+15.5%7+16.7%₩262.6M-1.0%00186%Mixed
2023Q2₩1,717.2M+14.3%7+16.7%₩245.3M-2.0%00186%Mixed
2023Q1₩1,584.3M+14.6%7+16.7%₩226.3M-1.8%00186%Mixed
2022Q4₩1,556M-5.2%70.0%₩222.3M-5.2%10186%Mixed
2022Q3₩1,591.9M-9.6%6-14.3%₩265.3M+5.4%11217%Shrinking
2022Q2₩1,502.5M-21.1%6-25.0%₩250.4M+5.2%00217%Shrinking
2022Q1₩1,382.7M-17.0%6-25.0%₩230.4M+10.7%04217%Shrinking
2021Q4₩1,641.9M7₩234.6M00229%
2021Q3₩1,761.8M7₩251.7M01229%
2021Q2₩1,905.1M8₩238.1M00200%
2021Q1₩1,666.1M8₩208.3M00200%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.