SEOUL COMMERCIAL AREA

서교동(홍대) 발달상권

마포구서교동· Area 246,429 m² · Area code 3120102 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

제과점 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores7▲ +16.7% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2024 Q1 → 2025 Q3
Estimated sales▲ +95.5%
Stores±0.0%
Sales per store▲ +95.5%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩5M – ₩12.1M
20212022202320242025
Stores5 – 7
20212022202320242025
57
Sales per store₩720K – ₩2M
20212022202320242025
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share14% – 20%
20212022202320242025
20%14%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY +16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
+16.7%
Franchise share
14% (1/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩5M
Stores 2024 Q1 → 2025 Q4
77
Sales per store 2024 Q1 → 2025 Q4
₩720K

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1433%
  • 14–1738%
  • 17–2129%
  • 21–240%
Age
  • 10s0%
  • 20s49%
  • 30s29%
  • 40s10%
  • 50s7%
  • 60+5%
Weekday / weekend
  • Weekday75%
  • Weekend25%
Day of week
  • Mon16%
  • Tue13%
  • Wed8%
  • Thu9%
  • Fri28%
  • Sat23%
  • Sun1%
Gender
  • Male36%
  • Female64%

Each split's share of estimated sales in 2025 Q3.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q47+16.7%0014%
2025Q3₩9.9M+22.3%7+16.7%₩1.4M+4.8%0014%Growing
2025Q2₩11.8M+49.5%70.0%₩1.7M+49.5%1014%Growing
2025Q1₩11.6M+129.7%6-14.3%₩1.9M+168.0%0017%Mixed
2024Q4₩12.1M6+20.0%₩2M0017%
2024Q3₩8.1M6+20.0%₩1.3M0117%
2024Q2₩7.9M7+40.0%₩1.1M0014%
2024Q1₩5M7+40.0%₩720K2014%
2023Q450.0%0020%
2023Q350.0%0020%
2023Q250.0%0020%
2023Q150.0%0020%
2022Q450.0%0020%
2022Q350.0%0020%
2022Q25-16.7%0020%
2022Q150.0%0020%
2021Q450020%
2021Q350120%
2021Q261017%
2021Q150120%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.