SEOUL COMMERCIAL AREA

서교동(홍대) 발달상권

마포구서교동· Area 246,429 m² · Area code 3120102 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

골프연습장 2025 Q4 · Seoul data

Estimated sales (quarter)₩128M▲ +12.3% YoY
Stores5±0.0% YoY
Sales per store₩25.6M▲ +12.3% YoY

Reading this area Estimated sales rose 12.3% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 12.3%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +17.7%
Stores▲ +25.0%
Sales per store▼ -5.9%
Market size
Estimated sales (quarter)
₩128M
vs 2024Q4
+12.3%
Estimated transactions
2,851
Per-store economics
Estimated sales per store
₩25.6M
vs a year ago
+12.3%
Per transaction
₩45K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩28.7M – ₩168.8M
20212022202320242025
₩108.8M₩128M
Stores4 – 5
20212022202320242025
45
Sales per store₩7.2M – ₩33.8M
20212022202320242025
₩27.2M₩25.6M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 40%
20212022202320242025
0%40%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +12.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
40% (2/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩145.6M₩128M
Stores 2024 Q1 → 2025 Q4
55
Sales per store 2024 Q1 → 2025 Q4
₩29.1M₩25.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–114%
  • 11–1423%
  • 14–1722%
  • 17–2132%
  • 21–2419%
Age
  • 10s0%
  • 20s4%
  • 30s22%
  • 40s40%
  • 50s25%
  • 60+10%
Weekday / weekend
  • Weekday61%
  • Weekend39%
Day of week
  • Mon7%
  • Tue10%
  • Wed12%
  • Thu16%
  • Fri15%
  • Sat22%
  • Sun17%
Gender
  • Male90%
  • Female10%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩128M+12.3%50.0%₩25.6M+12.3%0040%Growing
2025Q3₩120.2M-12.5%50.0%₩24M-12.5%0040%Mixed
2025Q2₩138.3M-2.3%50.0%₩27.7M-2.3%0040%Mixed
2025Q1₩136.1M-6.5%50.0%₩27.2M-6.5%1140%Mixed
2024Q4₩114M-21.3%50.0%₩22.8M-21.3%1040%Mixed
2024Q3₩137.5M+13.3%5+25.0%₩27.5M-9.4%0020%Competition inflow
2024Q2₩141.7M+392.8%5+25.0%₩28.3M+294.2%0020%Growing
2024Q1₩145.6M+15.0%5+25.0%₩29.1M-8.0%0020%Competition inflow
2023Q4₩144.8M+16.8%5+25.0%₩29M-6.6%2120%Competition inflow
2023Q3₩121.4M-7.8%40.0%₩30.3M-7.8%0025%Mixed
2023Q2₩28.7M-77.2%40.0%₩7.2M-77.2%1125%Mixed
2023Q1₩126.7M+3.1%4-20.0%₩31.7M+28.9%0025%Mixed
2022Q4₩124M-26.5%4-20.0%₩31M-8.1%0025%Shrinking
2022Q3₩131.7M-13.9%4-20.0%₩32.9M+7.6%0025%Shrinking
2022Q2₩126.3M-8.2%4-20.0%₩31.6M+14.7%0125%Shrinking
2022Q1₩122.8M+12.9%5+25.0%₩24.6M-9.7%1020%Competition inflow
2021Q4₩168.8M5₩33.8M000%
2021Q3₩153M5₩30.6M000%
2021Q2₩137.6M5₩27.5M100%
2021Q1₩108.8M4₩27.2M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.