SEOUL COMMERCIAL AREA

서교동(홍대) Developed area

Mapo-gu (마포구) 서교동· Area 246,429 m² · Area code 3120102 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

슈퍼마켓 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores5±0.0% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2024 Q3
Estimated sales▼ -81.6%
Stores▲ +66.7%
Sales per store▼ -89.0%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩7.8M – ₩42.4M
20212022202320242025
₩42.4M
Stores3 – 5
20212022202320242025
35
Sales per store₩1.6M – ₩14.1M
20212022202320242025
₩14.1M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share60% – 167%
20212022202320242025
100%100%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
100% (5/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩10.8M
Stores 2024 Q1 → 2025 Q4
55
Sales per store 2024 Q1 → 2025 Q4
₩2.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–145%
  • 14–1738%
  • 17–2154%
  • 21–242%
Age
  • 10s0%
  • 20s21%
  • 30s27%
  • 40s35%
  • 50s5%
  • 60+12%
Weekday / weekend
  • Weekday56%
  • Weekend44%
Day of week
  • Mon0%
  • Tue18%
  • Wed14%
  • Thu14%
  • Fri10%
  • Sat28%
  • Sun16%
Gender
  • Male32%
  • Female68%

Each split's share of estimated sales in 2024 Q3.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q450.0%00100%
2025Q350.0%10100%
2025Q24-20.0%20125%
2025Q150.0%0060%
2024Q45+25.0%0060%
2024Q3₩7.8M-4.5%5+25.0%₩1.6M-23.6%0060%Possible crowding
2024Q2₩8M-34.9%5+66.7%₩1.6M-60.9%0060%Possible crowding
2024Q1₩10.8M-16.2%5+66.7%₩2.2M-49.7%1060%Possible crowding
2023Q4₩11.1M-40.2%4+33.3%₩2.8M-55.1%0075%Possible crowding
2023Q3₩8.2M-63.1%4+33.3%₩2M-72.3%1075%Possible crowding
2023Q2₩12.2M-57.8%30.0%₩4.1M-57.8%00100%Mixed
2023Q1₩12.9M-58.2%30.0%₩4.3M-58.2%01100%Mixed
2022Q4₩18.6M-27.1%30.0%₩6.2M-27.1%00133%Mixed
2022Q3₩22.1M-30.8%30.0%₩7.4M-30.8%00133%Mixed
2022Q2₩29M+3.4%30.0%₩9.7M+3.4%00133%Growing
2022Q1₩31M-27.0%30.0%₩10.3M-27.0%01133%Mixed
2021Q4₩25.5M3₩8.5M10167%
2021Q3₩32M3₩10.7M10133%
2021Q2₩28.1M3₩9.4M11100%
2021Q1₩42.4M3₩14.1M00100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2024-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.