SEOUL COMMERCIAL AREA

서교동(홍대) 발달상권

마포구서교동· Area 246,429 m² · Area code 3120102 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠클럽 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores8▲ +33.3% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2023 Q1
Estimated sales▲ +99.5%
Stores▼ -22.2%
Sales per store▲ +156.4%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩5.3M – ₩12.2M
20212022202320242025
₩6.1M
Stores5 – 9
20212022202320242025
98
Sales per store₩667K – ₩1.7M
20212022202320242025
₩680K
Openings0 – 2
20212022202320242025
12
Closings0 – 2
20212022202320242025
00
Franchise share0% – 25%
20212022202320242025
0%25%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY +33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
+33.3%
Franchise share
25% (2/8)
Movement
Openings (rate)
2 (20%)
Closings (rate)
0 (0%)
Net store change
+2
Estimated sales 2024 Q1 → 2025 Q4
Stores 2024 Q1 → 2025 Q4
68
Sales per store 2024 Q1 → 2025 Q4

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1139%
  • 11–140%
  • 14–1711%
  • 17–2133%
  • 21–2417%
Age
  • 10s0%
  • 20s31%
  • 30s42%
  • 40s5%
  • 50s5%
  • 60+16%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon35%
  • Tue27%
  • Wed17%
  • Thu21%
  • Fri0%
  • Sat0%
  • Sun0%
Gender
  • Male58%
  • Female42%

Each split's share of estimated sales in 2023 Q1.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q48+33.3%2025%
2025Q38+33.3%100%
2025Q27+16.7%100%
2025Q160.0%000%
2024Q460.0%000%
2024Q360.0%000%
2024Q26+20.0%000%
2024Q16-14.3%000%
2023Q46-14.3%000%
2023Q36-14.3%100%
2023Q25-37.5%020%
2023Q1₩12.2M+103.7%7-12.5%₩1.7M+132.8%000%Mixed
2022Q4₩7.3M+37.7%7-12.5%₩1M+57.4%000%Mixed
2022Q3₩5.3M-9.5%7-12.5%₩764K+3.5%120%Shrinking
2022Q2₩6.5M-35.0%80.0%₩812K-35.0%000%Mixed
2022Q1₩6M-2.1%8-11.1%₩749K+10.2%000%Possible recovery
2021Q4₩5.3M8₩667K000%
2021Q3₩5.9M8₩738K000%
2021Q2₩10M8₩1.3M010%
2021Q1₩6.1M9₩680K100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2023-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.