SEOUL COMMERCIAL AREA

서교동(홍대) 발달상권

마포구서교동· Area 246,429 m² · Area code 3120102 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠 강습 2025 Q4 · Seoul data

Estimated sales (quarter)₩186.9M▲ +118.1% YoY
Stores11▲ +10.0% YoY
Sales per store₩17M▲ +98.2% YoY

Reading this area Estimated sales rose 118.1% from a year earlier while stores were up 10.0%, so sales per store also rose 98.2%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +194.1%
Stores▲ +22.2%
Sales per store▲ +140.6%
Market size
Estimated sales (quarter)
₩186.9M
vs 2024Q4
+118.1%
Estimated transactions
1,016
Per-store economics
Estimated sales per store
₩17M
vs a year ago
+98.2%
Per transaction
₩184K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩50.6M – ₩217.1M
20212022202320242025
₩63.6M₩186.9M
Stores9 – 11
20212022202320242025
911
Sales per store₩5.1M – ₩23.7M
20212022202320242025
₩7.1M₩17M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +118.1%, stores YoY +10.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
+10.0%
Franchise share
0% (0/11)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩73M₩186.9M
Stores 2024 Q1 → 2025 Q4
1011
Sales per store 2024 Q1 → 2025 Q4
₩7.3M₩17M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–118%
  • 11–1419%
  • 14–171%
  • 17–2155%
  • 21–2417%
Age
  • 10s0%
  • 20s18%
  • 30s54%
  • 40s12%
  • 50s7%
  • 60+9%
Weekday / weekend
  • Weekday97%
  • Weekend3%
Day of week
  • Mon22%
  • Tue32%
  • Wed7%
  • Thu29%
  • Fri6%
  • Sat3%
  • Sun0%
Gender
  • Male26%
  • Female74%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩186.9M+118.1%11+10.0%₩17M+98.2%000%Growing
2025Q3₩217.1M+226.0%11+10.0%₩19.7M+196.4%100%Growing
2025Q2₩170.9M+22.9%100.0%₩17.1M+22.9%000%Growing
2025Q1₩69.1M-5.2%100.0%₩6.9M-5.2%000%Mixed
2024Q4₩85.7M-43.7%100.0%₩8.6M-43.7%000%Mixed
2024Q3₩66.6M-67.3%10+11.1%₩6.7M-70.6%000%Possible crowding
2024Q2₩139M+27.8%100.0%₩13.9M+27.8%000%Growing
2024Q1₩73M-24.7%100.0%₩7.3M-24.7%000%Mixed
2023Q4₩152.2M+89.9%100.0%₩15.2M+89.9%210%Growing
2023Q3₩203.6M+302.3%9-10.0%₩22.6M+347.0%120%Mixed
2023Q2₩108.8M+56.9%100.0%₩10.9M+56.9%110%Growing
2023Q1₩96.9M-6.0%100.0%₩9.7M-6.0%000%Mixed
2022Q4₩80.1M-49.4%10+11.1%₩8M-54.5%000%Possible crowding
2022Q3₩50.6M-76.3%10+11.1%₩5.1M-78.6%000%Possible crowding
2022Q2₩69.3M-56.4%10+11.1%₩6.9M-60.8%000%Possible crowding
2022Q1₩103.1M+62.3%10+11.1%₩10.3M+46.0%100%Growing
2021Q4₩158.5M9₩17.6M000%
2021Q3₩213.2M9₩23.7M000%
2021Q2₩159.2M9₩17.7M110%
2021Q1₩63.6M9₩7.1M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.