SEOUL COMMERCIAL AREA

석촌역(석촌호수) 발달상권

송파구송파1동· Area 228,150 m² · Area code 3120228 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩8,065.8M▲ +9.3% YoY
Stores65▼ -17.7% YoY
Sales per store₩124.1M▲ +32.8% YoY

Reading this area Against a year earlier, estimated sales +9.3%, stores -17.7% and sales per store +32.8% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +67.5%
Stores▼ -11.0%
Sales per store▲ +88.1%
Market size
Estimated sales (quarter)
₩8,065.8M
vs 2024Q4
+9.3%
Estimated transactions
222,491
Per-store economics
Estimated sales per store
₩124.1M
vs a year ago
+32.8%
Per transaction
₩36K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩4,815.5M – ₩8,065.8M
20212022202320242025
₩4,815.5M₩8,065.8M
Stores65 – 86
20212022202320242025
7365
Sales per store₩66M – ₩124.1M
20212022202320242025
₩66M₩124.1M
Openings0 – 5
20212022202320242025
10
Closings0 – 23
20212022202320242025
323
Franchise share10% – 18%
20212022202320242025
18%11%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +9.3%, stores YoY -17.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
65
vs a year ago
-17.7%
Franchise share
11% (7/65)
Movement
Openings (rate)
0 (0%)
Closings (rate)
23 (32%)
Net store change
−23
Estimated sales 2024 Q1 → 2025 Q4
₩6,532.4M₩8,065.8M
Stores 2024 Q1 → 2025 Q4
7965
Sales per store 2024 Q1 → 2025 Q4
₩82.7M₩124.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–112%
  • 11–1429%
  • 14–1713%
  • 17–2140%
  • 21–2415%
Age
  • 10s0%
  • 20s13%
  • 30s27%
  • 40s18%
  • 50s18%
  • 60+24%
Weekday / weekend
  • Weekday69%
  • Weekend31%
Day of week
  • Mon12%
  • Tue13%
  • Wed15%
  • Thu13%
  • Fri16%
  • Sat17%
  • Sun14%
Gender
  • Male57%
  • Female43%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩8,065.8M+9.3%65-17.7%₩124.1M+32.8%02311%Mixed
2025Q3₩7,687.3M+7.1%86+11.7%₩89.4M-4.1%5010%Competition inflow
2025Q2₩7,651.1M+2.5%81+3.8%₩94.5M-1.3%4311%Mixed
2025Q1₩7,009.9M+7.3%77-2.5%₩91M+10.1%1316%Growing
2024Q4₩7,380.5M+5.5%79+1.3%₩93.4M+4.2%4115%Growing
2024Q3₩7,175.7M+5.2%77+1.3%₩93.2M+3.8%1214%Growing
2024Q2₩7,465.3M+6.6%780.0%₩95.7M+6.6%2314%Growing
2024Q1₩6,532.4M-1.0%79+3.9%₩82.7M-4.8%3214%Possible crowding
2023Q4₩6,992.9M+0.2%78+4.0%₩89.7M-3.6%3114%Possible crowding
2023Q3₩6,823M+1.8%76+4.1%₩89.8M-2.2%3514%Mixed
2023Q2₩7,000.8M+2.4%78+8.3%₩89.8M-5.5%5214%Possible crowding
2023Q1₩6,601.4M+28.0%76+5.6%₩86.9M+21.3%2213%Growing
2022Q4₩6,976.3M+18.1%75+4.2%₩93M+13.4%2115%Growing
2022Q3₩6,702M+24.9%73+2.8%₩91.8M+21.4%2216%Growing
2022Q2₩6,837.3M+19.5%72+1.4%₩95M+17.9%2218%Growing
2022Q1₩5,156.7M+7.1%72-1.4%₩71.6M+8.6%0018%Growing
2021Q4₩5,906.2M72₩82M2118%
2021Q3₩5,367.3M71₩75.6M0018%
2021Q2₩5,720.7M71₩80.6M1318%
2021Q1₩4,815.5M73₩66M1318%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.