SEOUL COMMERCIAL AREA

석촌역(석촌호수) 발달상권

송파구송파1동· Area 228,150 m² · Area code 3120228 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

당구장 2025 Q4 · Seoul data

Estimated sales (quarter)₩80.9M▼ -3.7% YoY
Stores8▼ -20.0% YoY
Sales per store₩10.1M▲ +20.4% YoY

Reading this area Estimated sales fell 3.7% from a year earlier and stores fell 20.0%. Sales per store are up 20.4%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +178.5%
Stores▼ -11.1%
Sales per store▲ +213.3%
Market size
Estimated sales (quarter)
₩80.9M
vs 2024Q4
-3.7%
Estimated transactions
2,641
Per-store economics
Estimated sales per store
₩10.1M
vs a year ago
+20.4%
Per transaction
₩31K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩29M – ₩114.2M
20212022202320242025
₩29M₩80.9M
Stores7 – 11
20212022202320242025
98
Sales per store₩3.2M – ₩11.4M
20212022202320242025
₩3.2M₩10.1M
Openings0 – 2
20212022202320242025
10
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -3.7%, stores YoY -20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
-20.0%
Franchise share
0% (0/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩114.2M₩80.9M
Stores 2024 Q1 → 2025 Q4
108
Sales per store 2024 Q1 → 2025 Q4
₩11.4M₩10.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–112%
  • 11–145%
  • 14–1721%
  • 17–2157%
  • 21–2414%
Age
  • 10s0%
  • 20s19%
  • 30s37%
  • 40s14%
  • 50s17%
  • 60+13%
Weekday / weekend
  • Weekday79%
  • Weekend21%
Day of week
  • Mon19%
  • Tue13%
  • Wed16%
  • Thu16%
  • Fri15%
  • Sat12%
  • Sun9%
Gender
  • Male54%
  • Female46%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩80.9M-3.7%8-20.0%₩10.1M+20.4%000%Shrinking
2025Q3₩74.1M-19.9%8-20.0%₩9.3M+0.1%100%Shrinking
2025Q2₩76.6M-2.8%7-30.0%₩10.9M+38.9%010%Possible recovery
2025Q1₩80.2M-29.8%8-20.0%₩10M-12.3%020%Shrinking
2024Q4₩84M-9.3%100.0%₩8.4M-9.3%000%Mixed
2024Q3₩92.5M-8.1%10-9.1%₩9.3M+1.1%110%Shrinking
2024Q2₩78.8M-27.4%10-9.1%₩7.9M-20.2%000%Shrinking
2024Q1₩114.2M+4.3%10-9.1%₩11.4M+14.7%000%Mixed
2023Q4₩92.6M-12.5%10-9.1%₩9.3M-3.8%010%Shrinking
2023Q3₩100.7M-4.2%11+10.0%₩9.2M-12.9%000%Possible crowding
2023Q2₩108.6M+24.0%110.0%₩9.9M+24.0%110%Growing
2023Q1₩109.5M+34.5%110.0%₩10M+34.5%110%Growing
2022Q4₩105.8M+43.1%11+10.0%₩9.6M+30.1%100%Growing
2022Q3₩105.1M+89.6%100.0%₩10.5M+89.6%120%Growing
2022Q2₩87.6M+46.9%11+22.2%₩8M+20.2%000%Growing
2022Q1₩81.4M+180.2%11+22.2%₩7.4M+129.3%210%Growing
2021Q4₩73.9M10₩7.4M110%
2021Q3₩55.5M10₩5.5M100%
2021Q2₩59.6M9₩6.6M000%
2021Q1₩29M9₩3.2M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.