SEOUL COMMERCIAL AREA

석촌역(석촌호수) 발달상권

송파구송파1동· Area 228,150 m² · Area code 3120228 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩363.7M▼ -9.4% YoY
Stores4▼ -33.3% YoY
Sales per store₩90.9M▲ +35.8% YoY

Reading this area Estimated sales fell 9.4% from a year earlier and stores fell 33.3%. Sales per store are up 35.8%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +0.9%
Stores▲ +100.0%
Sales per store▼ -49.5%
Market size
Estimated sales (quarter)
₩363.7M
vs 2024Q4
-9.4%
Estimated transactions
34,894
Per-store economics
Estimated sales per store
₩90.9M
vs a year ago
+35.8%
Per transaction
₩10K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩360.4M – ₩487.3M
20212022202320242025
₩360.4M₩363.7M
Stores1 – 8
20212022202320242025
24
Sales per store₩54.4M – ₩432.5M
20212022202320242025
₩180.2M₩90.9M
Openings0 – 3
20212022202320242025
01
Closings0 – 3
20212022202320242025
01
Franchise share125% – 1300%
20212022202320242025
600%225%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -9.4%, stores YoY -33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
-33.3%
Franchise share
225% (9/4)
Movement
Openings (rate)
1 (8%)
Closings (rate)
1 (8%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩441.2M₩363.7M
Stores 2024 Q1 → 2025 Q4
84
Sales per store 2024 Q1 → 2025 Q4
₩55.1M₩90.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–067%
  • 06–116%
  • 11–1426%
  • 14–1714%
  • 17–2134%
  • 21–2413%
Age
  • 10s1%
  • 20s23%
  • 30s34%
  • 40s17%
  • 50s16%
  • 60+9%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon14%
  • Tue12%
  • Wed15%
  • Thu15%
  • Fri15%
  • Sat15%
  • Sun14%
Gender
  • Male61%
  • Female39%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩363.7M-9.4%4-33.3%₩90.9M+35.8%11225%Shrinking
2025Q3₩381.8M-6.8%4-42.9%₩95.4M+63.1%03225%Shrinking
2025Q2₩432.6M-11.2%70.0%₩61.8M-11.2%01129%Mixed
2025Q1₩380.7M-13.7%7-12.5%₩54.4M-1.4%31157%Shrinking
2024Q4₩401.7M-0.1%6+20.0%₩66.9M-16.7%11167%Possible crowding
2024Q3₩409.6M-3.6%7+75.0%₩58.5M-44.9%01129%Possible crowding
2024Q2₩487.3M+6.7%7+250.0%₩69.6M-69.5%01143%Competition inflow
2024Q1₩441.2M+8.2%8+700.0%₩55.1M-86.5%31125%Competition inflow
2023Q4₩402.1M-6.1%5+400.0%₩80.4M-81.2%10220%Possible crowding
2023Q3₩424.7M-1.8%4+300.0%₩106.2M-75.4%20275%Possible crowding
2023Q2₩456.5M+6.9%2+100.0%₩228.3M-46.5%10550%Competition inflow
2023Q1₩407.6M+2.3%1-50.0%₩407.6M+104.6%021100%Possible recovery
2022Q4₩428.1M+14.7%1-50.0%₩428.1M+129.4%001300%Mixed
2022Q3₩432.5M+7.3%1-50.0%₩432.5M+114.6%001300%Mixed
2022Q2₩426.9M+5.8%1-50.0%₩426.9M+111.6%011300%Mixed
2022Q1₩398.4M+10.6%20.0%₩199.2M+10.6%00650%Growing
2021Q4₩373.1M2₩186.6M20650%
2021Q3₩403M2₩201.5M00550%
2021Q2₩403.5M2₩201.7M01550%
2021Q1₩360.4M2₩180.2M00600%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.