SEOUL COMMERCIAL AREA

석촌역(석촌호수) 발달상권

송파구송파1동· Area 228,150 m² · Area code 3120228 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩136M▼ -29.5% YoY
Stores9▼ -18.2% YoY
Sales per store₩15.1M▼ -13.8% YoY

Reading this area Estimated sales fell 29.5% from a year earlier and stores fell 18.2%. Sales per store are down 13.8%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +80.5%
Stores▼ -10.0%
Sales per store▲ +100.6%
Market size
Estimated sales (quarter)
₩136M
vs 2024Q4
-29.5%
Estimated transactions
12,881
Per-store economics
Estimated sales per store
₩15.1M
vs a year ago
-13.8%
Per transaction
₩11K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩75.3M – ₩214.6M
20212022202320242025
₩75.3M₩136M
Stores9 – 12
20212022202320242025
109
Sales per store₩7.1M – ₩19.5M
20212022202320242025
₩7.5M₩15.1M
Openings0 – 2
20212022202320242025
00
Closings0 – 3
20212022202320242025
23
Franchise share42% – 67%
20212022202320242025
50%44%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -29.5%, stores YoY -18.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
-18.2%
Franchise share
44% (4/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
3 (23%)
Net store change
−3
Estimated sales 2024 Q1 → 2025 Q4
₩150.4M₩136M
Stores 2024 Q1 → 2025 Q4
119
Sales per store 2024 Q1 → 2025 Q4
₩13.7M₩15.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1111%
  • 11–1439%
  • 14–1712%
  • 17–2132%
  • 21–245%
Age
  • 10s0%
  • 20s11%
  • 30s27%
  • 40s24%
  • 50s20%
  • 60+18%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon12%
  • Tue14%
  • Wed17%
  • Thu14%
  • Fri15%
  • Sat13%
  • Sun13%
Gender
  • Male48%
  • Female52%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩136M-29.5%9-18.2%₩15.1M-13.8%0344%Shrinking
2025Q3₩155.8M-15.7%11-8.3%₩14.2M-8.1%0045%Shrinking
2025Q2₩171.4M-20.1%110.0%₩15.6M-20.1%0045%Mixed
2025Q1₩151.4M+0.7%110.0%₩13.8M+0.7%1145%Mixed
2024Q4₩192.9M+40.6%110.0%₩17.5M+40.6%2345%Growing
2024Q3₩184.8M+29.5%12+20.0%₩15.4M+7.9%1042%Growing
2024Q2₩214.6M+34.0%11+22.2%₩19.5M+9.7%1245%Growing
2024Q1₩150.4M-11.8%11+10.0%₩13.7M-19.8%2255%Possible crowding
2023Q4₩137.3M-22.1%110.0%₩12.5M-22.1%2155%Mixed
2023Q3₩142.7M+2.5%100.0%₩14.3M+2.5%1060%Mixed
2023Q2₩160.1M+10.4%9-18.2%₩17.8M+35.0%0167%Mixed
2023Q1₩170.5M+30.8%10-9.1%₩17M+43.9%0160%Mixed
2022Q4₩176.2M+8.5%110.0%₩16M+8.5%1055%Growing
2022Q3₩139.2M+10.7%10-9.1%₩13.9M+21.7%0160%Mixed
2022Q2₩144.9M+84.8%110.0%₩13.2M+84.8%0055%Growing
2022Q1₩130.3M+73.0%11+10.0%₩11.8M+57.3%1055%Growing
2021Q4₩162.4M11₩14.8M0045%
2021Q3₩125.8M11₩11.4M0045%
2021Q2₩78.4M11₩7.1M2145%
2021Q1₩75.3M10₩7.5M0250%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.