SEOUL COMMERCIAL AREA

석촌역(석촌호수) 발달상권

송파구송파1동· Area 228,150 m² · Area code 3120228 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치과의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,707.2M▼ -19.1% YoY
Stores17▼ -5.6% YoY
Sales per store₩159.2M▼ -14.4% YoY

Reading this area Estimated sales fell 19.1% from a year earlier and stores fell 5.6%. Sales per store are down 14.4%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +89.3%
Stores▲ +21.4%
Sales per store▲ +55.9%
Market size
Estimated sales (quarter)
₩2,707.2M
vs 2024Q4
-19.1%
Estimated transactions
24,313
Per-store economics
Estimated sales per store
₩159.2M
vs a year ago
-14.4%
Per transaction
₩111K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,430M – ₩3,888.6M
20212022202320242025
₩1,430M₩2,707.2M
Stores14 – 19
20212022202320242025
1417
Sales per store₩102.1M – ₩228.7M
20212022202320242025
₩102.1M₩159.2M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -19.1%, stores YoY -5.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
17
vs a year ago
-5.6%
Franchise share
0% (0/17)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩3,428.2M₩2,707.2M
Stores 2024 Q1 → 2025 Q4
1917
Sales per store 2024 Q1 → 2025 Q4
₩180.4M₩159.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1114%
  • 11–1434%
  • 14–1725%
  • 17–2126%
  • 21–240%
Age
  • 10s0%
  • 20s12%
  • 30s17%
  • 40s18%
  • 50s27%
  • 60+27%
Weekday / weekend
  • Weekday85%
  • Weekend15%
Day of week
  • Mon20%
  • Tue19%
  • Wed11%
  • Thu11%
  • Fri23%
  • Sat15%
  • Sun0%
Gender
  • Male45%
  • Female55%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,707.2M-19.1%17-5.6%₩159.2M-14.4%000%Shrinking
2025Q3₩2,721M-24.3%17-5.6%₩160.1M-19.8%000%Shrinking
2025Q2₩3,451.3M-3.9%17-5.6%₩203M+1.8%110%Shrinking
2025Q1₩3,888.6M+13.4%17-10.5%₩228.7M+26.8%010%Mixed
2024Q4₩3,348.3M+25.2%18-5.3%₩186M+32.2%000%Mixed
2024Q3₩3,592.8M+31.8%18+5.9%₩199.6M+24.5%000%Growing
2024Q2₩3,589.9M+45.9%18+12.5%₩199.4M+29.7%010%Growing
2024Q1₩3,428.2M+43.4%19+18.8%₩180.4M+20.7%000%Growing
2023Q4₩2,674.4M-7.4%19+18.8%₩140.8M-22.0%200%Possible crowding
2023Q3₩2,726.5M+18.7%17+6.3%₩160.4M+11.7%100%Growing
2023Q2₩2,460.9M+19.9%160.0%₩153.8M+19.9%000%Growing
2023Q1₩2,390.8M+21.7%160.0%₩149.4M+21.7%000%Growing
2022Q4₩2,886.9M+30.5%16+6.7%₩180.4M+22.3%000%Growing
2022Q3₩2,296.6M+2.2%16+6.7%₩143.5M-4.2%000%Possible crowding
2022Q2₩2,051.9M+25.8%16+6.7%₩128.2M+17.9%110%Growing
2022Q1₩1,964M+37.3%16+14.3%₩122.7M+20.2%100%Growing
2021Q4₩2,212.6M15₩147.5M000%
2021Q3₩2,247.2M15₩149.8M000%
2021Q2₩1,631.4M15₩108.8M100%
2021Q1₩1,430M14₩102.1M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.