SEOUL COMMERCIAL AREA

석촌역(석촌호수) 발달상권

송파구송파1동· Area 228,150 m² · Area code 3120228 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩941.2M▼ -9.1% YoY
Stores19▲ +11.8% YoY
Sales per store₩49.5M▼ -18.7% YoY

Reading this area Stores rose 11.8% from a year earlier while estimated sales stayed about the same (-9.1%), so sales per store fell 18.7%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +54.8%
Stores▲ +11.8%
Sales per store▲ +38.5%
Market size
Estimated sales (quarter)
₩941.2M
vs 2024Q4
-9.1%
Estimated transactions
84,707
Per-store economics
Estimated sales per store
₩49.5M
vs a year ago
-18.7%
Per transaction
₩11K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩608M – ₩1,582.2M
20212022202320242025
₩608M₩941.2M
Stores17 – 19
20212022202320242025
1719
Sales per store₩35.8M – ₩93.1M
20212022202320242025
₩35.8M₩49.5M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share5% – 6%
20212022202320242025
6%5%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -9.1%, stores YoY +11.8%.

Competition change stores, openings, closings, franchise
Competition
Stores
19
vs a year ago
+11.8%
Franchise share
5% (1/19)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩986.4M₩941.2M
Stores 2024 Q1 → 2025 Q4
1719
Sales per store 2024 Q1 → 2025 Q4
₩58M₩49.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1121%
  • 11–1432%
  • 14–1728%
  • 17–2119%
  • 21–241%
Age
  • 10s0%
  • 20s8%
  • 30s22%
  • 40s24%
  • 50s19%
  • 60+27%
Weekday / weekend
  • Weekday80%
  • Weekend20%
Day of week
  • Mon16%
  • Tue15%
  • Wed17%
  • Thu14%
  • Fri18%
  • Sat16%
  • Sun4%
Gender
  • Male46%
  • Female54%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩941.2M-9.1%19+11.8%₩49.5M-18.7%005%Possible crowding
2025Q3₩955.5M-11.7%19+11.8%₩50.3M-21.0%005%Possible crowding
2025Q2₩925.5M-7.9%19+11.8%₩48.7M-17.6%205%Possible crowding
2025Q1₩983.7M-0.3%170.0%₩57.9M-0.3%006%Mixed
2024Q4₩1,035.9M-14.0%170.0%₩60.9M-14.0%006%Mixed
2024Q3₩1,082.7M-31.0%170.0%₩63.7M-31.0%006%Mixed
2024Q2₩1,004.7M-36.5%170.0%₩59.1M-36.5%006%Mixed
2024Q1₩986.4M-10.9%170.0%₩58M-10.9%006%Mixed
2023Q4₩1,204.1M-15.1%17-5.6%₩70.8M-10.1%006%Shrinking
2023Q3₩1,569.9M+1.5%17-5.6%₩92.3M+7.5%006%Possible recovery
2023Q2₩1,582.2M+46.9%170.0%₩93.1M+46.9%116%Growing
2023Q1₩1,107.2M-11.6%170.0%₩65.1M-11.6%126%Mixed
2022Q4₩1,418.6M+69.4%18+5.9%₩78.8M+60.0%006%Growing
2022Q3₩1,546M+101.7%18+5.9%₩85.9M+90.5%106%Growing
2022Q2₩1,076.8M+41.5%170.0%₩63.3M+41.5%006%Growing
2022Q1₩1,251.9M+105.9%170.0%₩73.6M+105.9%006%Growing
2021Q4₩837.2M17₩49.2M006%
2021Q3₩766.5M17₩45.1M006%
2021Q2₩761.1M17₩44.8M006%
2021Q1₩608M17₩35.8M006%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.