SEOUL COMMERCIAL AREA

석촌역(석촌호수) 발달상권

송파구송파1동· Area 228,150 m² · Area code 3120228 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠 강습 2025 Q4 · Seoul data

Estimated sales (quarter)₩254.8M▼ -4.1% YoY
Stores22▼ -8.3% YoY
Sales per store₩11.6M▲ +4.6% YoY

Reading this area Estimated sales fell 4.1% from a year earlier and stores fell 8.3%. Sales per store are up 4.6%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -24.5%
Stores▲ +37.5%
Sales per store▼ -45.1%
Market size
Estimated sales (quarter)
₩254.8M
vs 2024Q4
-4.1%
Estimated transactions
611
Per-store economics
Estimated sales per store
₩11.6M
vs a year ago
+4.6%
Per transaction
₩417K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩157.4M – ₩583.4M
20212022202320242025
₩337.5M₩254.8M
Stores16 – 25
20212022202320242025
1622
Sales per store₩8.7M – ₩24.3M
20212022202320242025
₩21.1M₩11.6M
Openings0 – 3
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share4% – 6%
20212022202320242025
6%5%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -4.1%, stores YoY -8.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
22
vs a year ago
-8.3%
Franchise share
5% (1/22)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩582.8M₩254.8M
Stores 2024 Q1 → 2025 Q4
2522
Sales per store 2024 Q1 → 2025 Q4
₩23.3M₩11.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–113%
  • 11–1427%
  • 14–172%
  • 17–2165%
  • 21–243%
Age
  • 10s0%
  • 20s3%
  • 30s26%
  • 40s52%
  • 50s19%
  • 60+0%
Weekday / weekend
  • Weekday97%
  • Weekend3%
Day of week
  • Mon38%
  • Tue6%
  • Wed31%
  • Thu19%
  • Fri2%
  • Sat3%
  • Sun0%
Gender
  • Male13%
  • Female87%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩254.8M-4.1%22-8.3%₩11.6M+4.6%005%Shrinking
2025Q3₩463.5M+4.1%22-12.0%₩21.1M+18.3%115%Mixed
2025Q2₩413.2M-29.2%22-8.3%₩18.8M-22.7%115%Shrinking
2025Q1₩343.2M-41.1%22-12.0%₩15.6M-33.1%025%Shrinking
2024Q4₩265.7M-32.4%240.0%₩11.1M-32.4%014%Mixed
2024Q3₩445.2M+57.6%25+8.7%₩17.8M+45.0%104%Growing
2024Q2₩583.4M+87.8%240.0%₩24.3M+87.8%014%Growing
2024Q1₩582.8M+218.0%25+19.0%₩23.3M+167.1%104%Growing
2023Q4₩393.2M+53.7%24+14.3%₩16.4M+34.5%214%Growing
2023Q3₩282.5M+45.2%23+9.5%₩12.3M+32.6%014%Growing
2023Q2₩310.6M+70.7%24+20.0%₩12.9M+42.2%304%Growing
2023Q1₩183.3M-5.7%21+5.0%₩8.7M-10.2%005%Possible crowding
2022Q4₩255.9M+23.5%21+23.5%₩12.2M-0.0%005%Mixed
2022Q3₩194.5M+23.6%21+23.5%₩9.3M+0.0%105%Mixed
2022Q2₩182M-19.6%20+25.0%₩9.1M-35.7%005%Possible crowding
2022Q1₩194.3M-42.4%20+25.0%₩9.7M-53.9%305%Possible crowding
2021Q4₩207.2M17₩12.2M006%
2021Q3₩157.4M17₩9.3M106%
2021Q2₩226.5M16₩14.2M006%
2021Q1₩337.5M16₩21.1M006%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.