SEOUL COMMERCIAL AREA

석촌역(석촌호수) 발달상권

송파구송파1동· Area 228,150 m² · Area code 3120228 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

PC방 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores2▼ -50.0% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2022 Q1
Estimated sales▼ -78.8%
Stores▼ -25.0%
Sales per store▼ -71.7%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩16.1M – ₩76.2M
20212022202320242025
₩76.2M
Stores2 – 4
20212022202320242025
42
Sales per store₩5.4M – ₩19.6M
20212022202320242025
₩19M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
02
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -50.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
-50.0%
Franchise share
0% (0/2)
Movement
Openings (rate)
0 (0%)
Closings (rate)
2 (100%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
Stores 2024 Q1 → 2025 Q4
42
Sales per store 2024 Q1 → 2025 Q4

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–119%
  • 11–1425%
  • 14–1731%
  • 17–2133%
  • 21–242%
Age
  • 10s4%
  • 20s66%
  • 30s16%
  • 40s4%
  • 50s10%
  • 60+0%
Weekday / weekend
  • Weekday58%
  • Weekend42%
Day of week
  • Mon10%
  • Tue11%
  • Wed19%
  • Thu10%
  • Fri9%
  • Sat21%
  • Sun21%
Gender
  • Male77%
  • Female23%

Each split's share of estimated sales in 2022 Q1.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q42-50.0%020%
2025Q340.0%000%
2025Q240.0%000%
2025Q140.0%000%
2024Q440.0%000%
2024Q340.0%110%
2024Q240.0%000%
2024Q140.0%000%
2023Q440.0%000%
2023Q34+100.0%000%
2023Q24+100.0%000%
2023Q14+33.3%000%
2022Q44+33.3%200%
2022Q32-33.3%000%
2022Q22-50.0%010%
2022Q1₩16.1M-78.8%3-25.0%₩5.4M-71.7%000%Shrinking
2021Q4₩58.9M3₩19.6M000%
2021Q3₩58.8M3₩19.6M010%
2021Q2₩61.9M4₩15.5M000%
2021Q1₩76.2M4₩19M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2022-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.