SEOUL COMMERCIAL AREA

석촌역(석촌호수) 발달상권

송파구송파1동· Area 228,150 m² · Area code 3120228 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

노래방 2025 Q4 · Seoul data

Estimated sales (quarter)₩377.8M▲ +76.0% YoY
Stores10▲ +25.0% YoY
Sales per store₩37.8M▲ +40.8% YoY

Reading this area Estimated sales rose 76.0% from a year earlier while stores were up 25.0%, so sales per store also rose 40.8%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +510.9%
Stores▼ -33.3%
Sales per store▲ +816.3%
Market size
Estimated sales (quarter)
₩377.8M
vs 2024Q4
+76.0%
Estimated transactions
4,434
Per-store economics
Estimated sales per store
₩37.8M
vs a year ago
+40.8%
Per transaction
₩85K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩61.8M – ₩402.3M
20212022202320242025
₩61.8M₩377.8M
Stores8 – 15
20212022202320242025
1510
Sales per store₩4.1M – ₩40.2M
20212022202320242025
₩4.1M₩37.8M
Openings0 – 1
20212022202320242025
01
Closings0 – 4
20212022202320242025
10
Franchise share8% – 20%
20212022202320242025
13%20%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +76.0%, stores YoY +25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
+25.0%
Franchise share
20% (2/10)
Movement
Openings (rate)
1 (8%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩151.7M₩377.8M
Stores 2024 Q1 → 2025 Q4
1010
Sales per store 2024 Q1 → 2025 Q4
₩15.2M₩37.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0655%
  • 06–112%
  • 11–140%
  • 14–170%
  • 17–215%
  • 21–2438%
Age
  • 10s0%
  • 20s3%
  • 30s17%
  • 40s19%
  • 50s49%
  • 60+12%
Weekday / weekend
  • Weekday79%
  • Weekend21%
Day of week
  • Mon7%
  • Tue35%
  • Wed9%
  • Thu17%
  • Fri10%
  • Sat17%
  • Sun5%
Gender
  • Male85%
  • Female15%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩377.8M+76.0%10+25.0%₩37.8M+40.8%1020%Growing
2025Q3₩402.3M+186.9%10+25.0%₩40.2M+129.6%1010%Growing
2025Q2₩265.9M+24.9%90.0%₩29.5M+24.9%0011%Growing
2025Q1₩281.6M+85.6%9-10.0%₩31.3M+106.2%1011%Mixed
2024Q4₩214.7M-13.8%8-11.1%₩26.8M-3.0%0013%Shrinking
2024Q3₩140.2M+3.3%8-20.0%₩17.5M+29.1%1213%Mixed
2024Q2₩212.9M+182.4%9-18.2%₩23.7M+245.2%0111%Mixed
2024Q1₩151.7M-42.2%10-9.1%₩15.2M-36.4%1010%Shrinking
2023Q4₩249.1M+106.4%9-18.2%₩27.7M+152.3%0111%Mixed
2023Q3₩135.7M+15.7%10-9.1%₩13.6M+27.3%0110%Mixed
2023Q2₩75.4M-64.5%110.0%₩6.9M-64.5%009%Mixed
2023Q1₩262.6M+43.3%110.0%₩23.9M+43.3%009%Growing
2022Q4₩120.7M-14.8%110.0%₩11M-14.8%009%Mixed
2022Q3₩117.3M+72.8%110.0%₩10.7M+72.8%009%Growing
2022Q2₩212.4M+66.2%11-8.3%₩19.3M+81.3%009%Mixed
2022Q1₩183.2M+196.3%11-26.7%₩16.7M+304.1%009%Mixed
2021Q4₩141.6M11₩12.9M119%
2021Q3₩67.9M11₩6.2M019%
2021Q2₩127.8M12₩10.7M048%
2021Q1₩61.8M15₩4.1M0113%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.