SEOUL COMMERCIAL AREA

석촌역(석촌호수) 발달상권

송파구송파1동· Area 228,150 m² · Area code 3120228 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

시계및귀금속 2025 Q4 · Seoul data

Estimated sales (quarter)₩9.9M▲ +2439.2% YoY
Stores3▼ -25.0% YoY
Sales per store₩3.3M▲ +3285.6% YoY

Reading this area Against a year earlier, estimated sales +2439.2%, stores -25.0% and sales per store +3285.6% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -68.2%
Stores▼ -25.0%
Sales per store▼ -57.6%
Market size
Estimated sales (quarter)
₩9.9M
vs 2024Q4
+2439.2%
Estimated transactions
249
Per-store economics
Estimated sales per store
₩3.3M
vs a year ago
+3285.6%
Per transaction
₩40K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩45K – ₩82.2M
20212022202320242025
₩31.2M₩9.9M
Stores3 – 4
20212022202320242025
43
Sales per store₩11K – ₩20.6M
20212022202320242025
₩7.8M₩3.3M
Openings0 – 1
20212022202320242025
01
Closings0 – 1
20212022202320242025
00
Franchise share25% – 100%
20212022202320242025
25%100%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +2439.2%, stores YoY -25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
-25.0%
Franchise share
100% (3/3)
Movement
Openings (rate)
1 (17%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩45K₩9.9M
Stores 2024 Q1 → 2025 Q4
43
Sales per store 2024 Q1 → 2025 Q4
₩11K₩3.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–14100%
  • 14–170%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s84%
  • 50s0%
  • 60+16%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon0%
  • Tue0%
  • Wed0%
  • Thu16%
  • Fri84%
  • Sat0%
  • Sun0%
Gender
  • Male77%
  • Female23%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩9.9M+2439.2%3-25.0%₩3.3M+3285.6%10100%Mixed
2025Q3₩15.5M-1.5%3-25.0%₩5.2M+31.4%0067%Possible recovery
2025Q2₩223K-45.9%3-25.0%₩74K-27.9%0067%Shrinking
2025Q13-25.0%0167%
2024Q4₩391K-36.5%40.0%₩98K-36.5%0050%Mixed
2024Q3₩15.7M+3763.0%40.0%₩3.9M+3763.0%0050%Growing
2024Q2₩413K-97.5%40.0%₩103K-97.5%0050%Mixed
2024Q1₩45K-99.9%40.0%₩11K-99.9%0050%Mixed
2023Q4₩616K-94.2%40.0%₩154K-94.2%0050%Mixed
2023Q3₩407K-99.0%40.0%₩102K-99.0%0050%Mixed
2023Q2₩16.4M-77.6%40.0%₩4.1M-77.6%0050%Mixed
2023Q1₩30.2M+172.4%40.0%₩7.6M+172.4%0050%Growing
2022Q4₩10.6M-4.1%40.0%₩2.7M-4.1%0050%Mixed
2022Q3₩40.3M-19.7%40.0%₩10.1M-19.7%0050%Mixed
2022Q2₩73.5M-10.7%40.0%₩18.4M-10.7%0050%Mixed
2022Q1₩11.1M-64.5%40.0%₩2.8M-64.5%0050%Mixed
2021Q4₩11.1M4₩2.8M0050%
2021Q3₩50.3M4₩12.6M1050%
2021Q2₩82.2M4₩20.6M0025%
2021Q1₩31.2M4₩7.8M0025%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.