SEOUL COMMERCIAL AREA

석촌역(석촌호수) Developed area

Songpa-gu (송파구) 송파1동· Area 228,150 m² · Area code 3120228 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩605.8M▲ +2.1% YoY
Stores18▼ -5.3% YoY
Sales per store₩33.7M▲ +7.7% YoY

Reading this area Stores fell 5.3% from a year earlier while estimated sales held at +2.1%, so sales per store rose 7.7%. (vs a year earlier: Sales→ · Stores↓ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +78.0%
Stores▼ -5.3%
Sales per store▲ +87.9%
Market size
Estimated sales (quarter)
₩605.8M
vs 2024Q4
+2.1%
Estimated transactions
7,894
Per-store economics
Estimated sales per store
₩33.7M
vs a year ago
+7.7%
Per transaction
₩77K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩317.5M – ₩787M
20212022202320242025
₩340.3M₩605.8M
Stores18 – 21
20212022202320242025
1918
Sales per store₩15.1M – ₩43.7M
20212022202320242025
₩17.9M₩33.7M
Openings0 – 3
20212022202320242025
10
Closings0 – 4
20212022202320242025
11
Franchise share0% – 11%
20212022202320242025
11%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +2.1%, stores YoY -5.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
18
vs a year ago
-5.3%
Franchise share
0% (0/18)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (6%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩374.3M₩605.8M
Stores 2024 Q1 → 2025 Q4
2018
Sales per store 2024 Q1 → 2025 Q4
₩18.7M₩33.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0634%
  • 06–110%
  • 11–143%
  • 14–172%
  • 17–2117%
  • 21–2444%
Age
  • 10s0%
  • 20s19%
  • 30s30%
  • 40s15%
  • 50s18%
  • 60+18%
Weekday / weekend
  • Weekday65%
  • Weekend35%
Day of week
  • Mon8%
  • Tue12%
  • Wed15%
  • Thu16%
  • Fri14%
  • Sat22%
  • Sun13%
Gender
  • Male67%
  • Female33%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩605.8M+2.1%18-5.3%₩33.7M+7.7%010%Sales→ · Stores↓ · Per store↑
2025Q3₩571M+33.2%190.0%₩30.1M+33.2%000%Sales↑ · Stores→ · Per store↑
2025Q2₩527.7M+17.3%19-5.0%₩27.8M+23.5%000%Sales↑ · Stores↓ · Per store↑
2025Q1₩527.9M+41.0%19-5.0%₩27.8M+48.5%110%Sales↑ · Stores↓ · Per store↑
2024Q4₩593.6M+38.0%19-5.0%₩31.2M+45.2%110%Sales↑ · Stores↓ · Per store↑
2024Q3₩428.7M+34.0%19-9.5%₩22.6M+48.2%120%Sales↑ · Stores↓ · Per store↑
2024Q2₩449.9M+41.7%20-4.8%₩22.5M+48.8%110%Sales↑ · Stores↓ · Per store↑
2024Q1₩374.3M-48.1%200.0%₩18.7M-48.1%110%Sales↓ · Stores→ · Per store↓
2023Q4₩430.2M-37.6%200.0%₩21.5M-37.6%020%Sales↓ · Stores→ · Per store↓
2023Q3₩319.8M-42.2%21+5.0%₩15.2M-44.9%225%Sales↓ · Stores↑ · Per store↓
2023Q2₩317.5M-24.4%21+5.0%₩15.1M-28.0%215%Sales↓ · Stores↑ · Per store↓
2023Q1₩721.6M+74.9%20+11.1%₩36.1M+57.4%005%Sales↑ · Stores↑ · Per store↑
2022Q4₩689.7M-12.4%20+11.1%₩34.5M-21.1%225%Sales↓ · Stores↑ · Per store↓
2022Q3₩553.1M+47.3%20+5.3%₩27.7M+40.0%345%Sales↑ · Stores↑ · Per store↑
2022Q2₩419.7M-27.5%20+5.3%₩21M-31.1%2010%Sales↓ · Stores↑ · Per store↓
2022Q1₩412.5M+21.2%18-5.3%₩22.9M+28.0%0011%Sales↑ · Stores↓ · Per store↑
2021Q4₩787M18₩43.7M1211%
2021Q3₩375.4M19₩19.8M1111%
2021Q2₩578.8M19₩30.5M0011%
2021Q1₩340.3M19₩17.9M1111%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.