SEOUL COMMERCIAL AREA

석촌역(석촌호수) 발달상권

송파구송파1동· Area 228,150 m² · Area code 3120228 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

가구 2025 Q4 · Seoul data

Estimated sales (quarter)₩665.9M▲ +23.0% YoY
Stores8▼ -11.1% YoY
Sales per store₩83.2M▲ +38.4% YoY

Reading this area Against a year earlier, estimated sales +23.0%, stores -11.1% and sales per store +38.4% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -55.3%
Stores▼ -20.0%
Sales per store▼ -44.1%
Market size
Estimated sales (quarter)
₩665.9M
vs 2024Q4
+23.0%
Estimated transactions
575
Per-store economics
Estimated sales per store
₩83.2M
vs a year ago
+38.4%
Per transaction
₩1.2M
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩407.5M – ₩1,821M
20212022202320242025
₩1,489.4M₩665.9M
Stores8 – 10
20212022202320242025
108
Sales per store₩50.9M – ₩202.3M
20212022202320242025
₩148.9M₩83.2M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
20
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +23.0%, stores YoY -11.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
-11.1%
Franchise share
0% (0/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩933M₩665.9M
Stores 2024 Q1 → 2025 Q4
88
Sales per store 2024 Q1 → 2025 Q4
₩116.6M₩83.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–113%
  • 11–1432%
  • 14–1750%
  • 17–2116%
  • 21–240%
Age
  • 10s0%
  • 20s4%
  • 30s25%
  • 40s24%
  • 50s18%
  • 60+29%
Weekday / weekend
  • Weekday54%
  • Weekend46%
Day of week
  • Mon11%
  • Tue17%
  • Wed2%
  • Thu15%
  • Fri9%
  • Sat23%
  • Sun23%
Gender
  • Male51%
  • Female49%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩665.9M+23.0%8-11.1%₩83.2M+38.4%000%Mixed
2025Q3₩579.3M+7.1%80.0%₩72.4M+7.1%000%Growing
2025Q2₩407.5M-32.0%80.0%₩50.9M-32.0%000%Mixed
2025Q1₩767.8M-17.7%80.0%₩96M-17.7%010%Mixed
2024Q4₩541.3M-9.5%9+12.5%₩60.1M-19.6%100%Possible crowding
2024Q3₩540.8M-14.8%80.0%₩67.6M-14.8%000%Mixed
2024Q2₩599.3M-34.3%80.0%₩74.9M-34.3%000%Mixed
2024Q1₩933M+76.0%80.0%₩116.6M+76.0%000%Growing
2023Q4₩598.2M+27.4%80.0%₩74.8M+27.4%000%Growing
2023Q3₩634.4M-23.3%80.0%₩79.3M-23.3%000%Mixed
2023Q2₩912M+89.2%80.0%₩114M+89.2%000%Growing
2023Q1₩530.2M-11.0%80.0%₩66.3M-11.0%000%Mixed
2022Q4₩469.6M-43.0%80.0%₩58.7M-43.0%000%Mixed
2022Q3₩827M-54.6%8-11.1%₩103.4M-48.9%000%Shrinking
2022Q2₩482.1M-73.0%8-20.0%₩60.3M-66.3%000%Shrinking
2022Q1₩596M-60.0%8-20.0%₩74.5M-50.0%000%Shrinking
2021Q4₩824.1M8₩103M010%
2021Q3₩1,821M9₩202.3M010%
2021Q2₩1,788.1M10₩178.8M000%
2021Q1₩1,489.4M10₩148.9M020%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.