SEOUL COMMERCIAL AREA

석촌역(석촌호수) Developed area

Songpa-gu (송파구) 송파1동· Area 228,150 m² · Area code 3120228 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠클럽 2025 Q4 · Seoul data

Estimated sales (quarter)₩74.2M▼ -32.6% YoY
Stores14▲ +40.0% YoY
Sales per store₩5.3M▼ -51.8% YoY

Reading this area Stores rose 40.0% from a year earlier while estimated sales stayed about the same (-32.6%), so sales per store fell 51.8%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -52.8%
Stores▲ +133.3%
Sales per store▼ -79.8%
Market size
Estimated sales (quarter)
₩74.2M
vs 2024Q4
-32.6%
Estimated transactions
365
Per-store economics
Estimated sales per store
₩5.3M
vs a year ago
-51.8%
Per transaction
₩203K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩56.7M – ₩238.2M
20212022202320242025
₩157.1M₩74.2M
Stores6 – 14
20212022202320242025
614
Sales per store₩5.3M – ₩34M
20212022202320242025
₩26.2M₩5.3M
Openings0 – 3
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share8% – 17%
20212022202320242025
17%14%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -32.6%, stores YoY +40.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
+40.0%
Franchise share
14% (2/14)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩97.1M₩74.2M
Stores 2024 Q1 → 2025 Q4
1014
Sales per store 2024 Q1 → 2025 Q4
₩9.7M₩5.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1123%
  • 11–1416%
  • 14–1715%
  • 17–2141%
  • 21–245%
Age
  • 10s0%
  • 20s8%
  • 30s14%
  • 40s1%
  • 50s76%
  • 60+0%
Weekday / weekend
  • Weekday92%
  • Weekend8%
Day of week
  • Mon6%
  • Tue40%
  • Wed25%
  • Thu10%
  • Fri11%
  • Sat0%
  • Sun7%
Gender
  • Male28%
  • Female72%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩74.2M-32.6%14+40.0%₩5.3M-51.8%0014%Possible crowding
2025Q3₩75.5M+16.2%14+27.3%₩5.4M-8.7%3014%Competition inflow
2025Q2₩77.9M-9.2%12+9.1%₩6.5M-16.7%208%Possible crowding
2025Q1₩56.7M-41.6%100.0%₩5.7M-41.6%0010%Mixed
2024Q4₩110M+2.9%100.0%₩11M+2.9%0110%Mixed
2024Q3₩65M-61.9%11+10.0%₩5.9M-65.4%009%Possible crowding
2024Q2₩85.7M-54.8%11+10.0%₩7.8M-58.9%109%Possible crowding
2024Q1₩97.1M-50.2%100.0%₩9.7M-50.2%1110%Mixed
2023Q4₩106.8M-54.2%100.0%₩10.7M-54.2%1110%Mixed
2023Q3₩170.5M-27.0%100.0%₩17.1M-27.0%0010%Mixed
2023Q2₩189.8M+5.9%100.0%₩19M+5.9%0010%Growing
2023Q1₩195.1M-16.1%10+25.0%₩19.5M-32.9%0010%Possible crowding
2022Q4₩233.2M-2.1%10+42.9%₩23.3M-31.5%0010%Possible crowding
2022Q3₩233.6M+59.8%10+42.9%₩23.4M+11.8%0010%Growing
2022Q2₩179.2M+26.8%10+42.9%₩17.9M-11.3%2010%Competition inflow
2022Q1₩232.4M+48.0%8+33.3%₩29.1M+11.0%1013%Growing
2021Q4₩238.2M7₩34M0014%
2021Q3₩146.2M7₩20.9M0014%
2021Q2₩141.4M7₩20.2M1014%
2021Q1₩157.1M6₩26.2M0017%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.