SEOUL COMMERCIAL AREA

석촌역(석촌호수) Developed area

Songpa-gu (송파구) 송파1동· Area 228,150 m² · Area code 3120228 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,457.7M▼ -2.8% YoY
Stores20▲ +5.3% YoY
Sales per store₩72.9M▼ -7.7% YoY

Reading this area Stores rose 5.3% from a year earlier while estimated sales stayed about the same (-2.8%), so sales per store fell 7.7%. (vs a year earlier: Sales→ · Stores↑ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +100.8%
Stores▲ +33.3%
Sales per store▲ +50.6%
Market size
Estimated sales (quarter)
₩1,457.7M
vs 2024Q4
-2.8%
Estimated transactions
18,223
Per-store economics
Estimated sales per store
₩72.9M
vs a year ago
-7.7%
Per transaction
₩80K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩725.8M – ₩1,998.3M
20212022202320242025
₩725.8M₩1,457.7M
Stores15 – 21
20212022202320242025
1520
Sales per store₩48.4M – ₩117.5M
20212022202320242025
₩48.4M₩72.9M
Openings0 – 3
20212022202320242025
30
Closings0 – 2
20212022202320242025
00
Franchise share5% – 7%
20212022202320242025
7%5%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -2.8%, stores YoY +5.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
20
vs a year ago
+5.3%
Franchise share
5% (1/20)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,276M₩1,457.7M
Stores 2024 Q1 → 2025 Q4
2020
Sales per store 2024 Q1 → 2025 Q4
₩63.8M₩72.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1433%
  • 14–1721%
  • 17–2138%
  • 21–248%
Age
  • 10s1%
  • 20s22%
  • 30s32%
  • 40s15%
  • 50s15%
  • 60+15%
Weekday / weekend
  • Weekday66%
  • Weekend34%
Day of week
  • Mon5%
  • Tue19%
  • Wed15%
  • Thu14%
  • Fri13%
  • Sat19%
  • Sun15%
Gender
  • Male48%
  • Female52%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩1,457.7M-2.8%20+5.3%₩72.9M-7.7%005%Sales→ · Stores↑ · Per store↓
2025Q3₩1,217.1M+11.9%200.0%₩60.9M+11.9%115%Sales↑ · Stores→ · Per store↑
2025Q2₩1,459.2M-0.7%20-4.8%₩73M+4.2%105%Sales→ · Stores↓ · Per store↑
2025Q1₩1,514.9M+18.7%19-5.0%₩79.7M+25.0%005%Sales↑ · Stores↓ · Per store↑
2024Q4₩1,499.7M-0.6%19+5.6%₩78.9M-5.8%015%Sales→ · Stores↑ · Per store↓
2024Q3₩1,087.4M-16.4%20+17.6%₩54.4M-28.9%015%Sales↓ · Stores↑ · Per store↓
2024Q2₩1,469.9M-11.2%21+16.7%₩70M-23.9%105%Sales↓ · Stores↑ · Per store↓
2024Q1₩1,276M-30.0%20+5.3%₩63.8M-33.5%205%Sales↓ · Stores↑ · Per store↓
2023Q4₩1,508.4M-14.7%18+5.9%₩83.8M-19.5%106%Sales↓ · Stores↑ · Per store↓
2023Q3₩1,300.4M+19.4%17+6.3%₩76.5M+12.3%016%Sales↑ · Stores↑ · Per store↑
2023Q2₩1,655M-17.2%18+5.9%₩91.9M-21.8%016%Sales↓ · Stores↑ · Per store↓
2023Q1₩1,823.1M+77.3%19+5.6%₩96M+68.0%205%Sales↑ · Stores↑ · Per store↑
2022Q4₩1,768.7M+49.9%17+6.3%₩104M+41.1%326%Sales↑ · Stores↑ · Per store↑
2022Q3₩1,089.5M+21.6%16+6.7%₩68.1M+14.0%016%Sales↑ · Stores↑ · Per store↑
2022Q2₩1,998.3M+161.3%17+13.3%₩117.5M+130.5%016%Sales↑ · Stores↑ · Per store↑
2022Q1₩1,028.3M+41.7%18+20.0%₩57.1M+18.1%206%Sales↑ · Stores↑ · Per store↑
2021Q4₩1,179.8M16₩73.7M106%
2021Q3₩895.9M15₩59.7M007%
2021Q2₩764.9M15₩51M227%
2021Q1₩725.8M15₩48.4M307%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.