SEOUL COMMERCIAL AREA

석촌역(석촌호수) 발달상권

송파구송파1동· Area 228,150 m² · Area code 3120228 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의료기기 2025 Q4 · Seoul data

Estimated sales (quarter)₩194.7M▲ +141.4% YoY
Stores9▼ -18.2% YoY
Sales per store₩21.6M▲ +195.0% YoY

Reading this area Against a year earlier, estimated sales +141.4%, stores -18.2% and sales per store +195.0% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -19.2%
Stores▼ -10.0%
Sales per store▼ -10.3%
Market size
Estimated sales (quarter)
₩194.7M
vs 2024Q4
+141.4%
Estimated transactions
201
Per-store economics
Estimated sales per store
₩21.6M
vs a year ago
+195.0%
Per transaction
₩969K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩76.9M – ₩367.1M
20212022202320242025
₩241.1M₩194.7M
Stores9 – 12
20212022202320242025
109
Sales per store₩7M – ₩33.4M
20212022202320242025
₩24.1M₩21.6M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +141.4%, stores YoY -18.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
-18.2%
Franchise share
0% (0/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩180.2M₩194.7M
Stores 2024 Q1 → 2025 Q4
119
Sales per store 2024 Q1 → 2025 Q4
₩16.4M₩21.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1483%
  • 14–1717%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s16%
  • 50s0%
  • 60+84%
Weekday / weekend
  • Weekday76%
  • Weekend24%
Day of week
  • Mon2%
  • Tue0%
  • Wed16%
  • Thu10%
  • Fri48%
  • Sat24%
  • Sun0%
Gender
  • Male36%
  • Female64%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩194.7M+141.4%9-18.2%₩21.6M+195.0%000%Mixed
2025Q3₩193.4M+0.8%10-9.1%₩19.3M+10.9%010%Possible recovery
2025Q2₩260.6M+2.0%110.0%₩23.7M+2.0%000%Mixed
2025Q1₩76.9M-57.4%110.0%₩7M-57.4%110%Mixed
2024Q4₩80.7M-34.6%110.0%₩7.3M-34.6%000%Mixed
2024Q3₩191.8M+139.1%110.0%₩17.4M+139.1%110%Growing
2024Q2₩255.4M+12.3%110.0%₩23.2M+12.3%000%Growing
2024Q1₩180.2M-25.0%110.0%₩16.4M-25.0%000%Mixed
2023Q4₩123.3M-66.4%110.0%₩11.2M-66.4%000%Mixed
2023Q3₩80.2M-9.5%110.0%₩7.3M-9.5%000%Mixed
2023Q2₩227.5M-12.6%11-8.3%₩20.7M-4.6%000%Shrinking
2023Q1₩240.3M+52.5%11-8.3%₩21.8M+66.4%000%Mixed
2022Q4₩367.1M+221.9%11-8.3%₩33.4M+251.1%000%Mixed
2022Q3₩88.6M-53.7%110.0%₩8.1M-53.7%010%Mixed
2022Q2₩260.1M+126.6%12+9.1%₩21.7M+107.7%000%Growing
2022Q1₩157.5M-34.7%12+20.0%₩13.1M-45.6%000%Possible crowding
2021Q4₩114M12₩9.5M100%
2021Q3₩191.4M11₩17.4M000%
2021Q2₩114.8M11₩10.4M100%
2021Q1₩241.1M10₩24.1M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.