SEOUL COMMERCIAL AREA

문정역 발달상권

송파구문정2동· Area 333,436 m² · Area code 3120235 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩11,578.8M▲ +13.4% YoY
Stores252▲ +5.4% YoY
Sales per store₩45.9M▲ +7.5% YoY

Reading this area Estimated sales rose 13.4% from a year earlier while stores were up 5.4%, so sales per store also rose 7.5%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +21.1%
Stores▲ +12.5%
Sales per store▲ +7.7%
Market size
Estimated sales (quarter)
₩11,578.8M
vs 2024Q4
+13.4%
Estimated transactions
380,344
Per-store economics
Estimated sales per store
₩45.9M
vs a year ago
+7.5%
Per transaction
₩30K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩9,166.9M – ₩12,327.3M
20212022202320242025
₩9,559.1M₩11,578.8M
Stores219 – 252
20212022202320242025
224252
Sales per store₩39M – ₩53.6M
20212022202320242025
₩42.7M₩45.9M
Openings8 – 29
20212022202320242025
2926
Closings9 – 26
20212022202320242025
922
Franchise share22% – 32%
20212022202320242025
27%22%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +13.4%, stores YoY +5.4%.

Competition change stores, openings, closings, franchise
Competition
Stores
252
vs a year ago
+5.4%
Franchise share
22% (56/252)
Movement
Openings (rate)
26 (8%)
Closings (rate)
22 (7%)
Net store change
+4
Estimated sales 2024 Q1 → 2025 Q4
₩9,430.4M₩11,578.8M
Stores 2024 Q1 → 2025 Q4
222252
Sales per store 2024 Q1 → 2025 Q4
₩42.5M₩45.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–111%
  • 11–1452%
  • 14–176%
  • 17–2130%
  • 21–2410%
Age
  • 10s0%
  • 20s13%
  • 30s35%
  • 40s26%
  • 50s16%
  • 60+10%
Weekday / weekend
  • Weekday86%
  • Weekend14%
Day of week
  • Mon18%
  • Tue17%
  • Wed18%
  • Thu17%
  • Fri16%
  • Sat10%
  • Sun4%
Gender
  • Male65%
  • Female35%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩11,578.8M+13.4%252+5.4%₩45.9M+7.5%262222%Growing
2025Q3₩10,966.6M+19.0%243+3.0%₩45.1M+15.6%171725%Growing
2025Q2₩9,897.1M+7.1%240+3.4%₩41.2M+3.5%141625%Growing
2025Q1₩9,872.5M+4.7%240+8.1%₩41.1M-3.2%131427%Competition inflow
2024Q4₩10,211.5M+4.3%239+7.7%₩42.7M-3.2%241928%Competition inflow
2024Q3₩9,212.3M-6.5%236+4.9%₩39M-10.8%231828%Possible crowding
2024Q2₩9,243.9M-3.3%232+5.9%₩39.8M-8.7%241928%Possible crowding
2024Q1₩9,430.4M-3.2%222-2.2%₩42.5M-1.0%171431%Mixed
2023Q4₩9,794M-6.3%222-3.1%₩44.1M-3.4%202630%Shrinking
2023Q3₩9,848.6M-16.7%225-0.4%₩43.8M-16.3%191331%Mixed
2023Q2₩9,554.5M-22.5%219-4.8%₩43.6M-18.6%172132%Shrinking
2023Q1₩9,741M-7.5%227-1.7%₩42.9M-5.8%181729%Mixed
2022Q4₩10,454.1M-14.7%229-2.1%₩45.7M-12.8%211727%Mixed
2022Q3₩11,822.9M+29.0%2260.0%₩52.3M+29.0%161727%Growing
2022Q2₩12,327.3M+16.2%230+0.9%₩53.6M+15.2%111125%Growing
2022Q1₩10,527.5M+10.1%231+3.1%₩45.6M+6.8%81025%Growing
2021Q4₩12,250.3M234₩52.4M16924%
2021Q3₩9,166.9M226₩40.6M111725%
2021Q2₩10,604.5M228₩46.5M231927%
2021Q1₩9,559.1M224₩42.7M29927%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.