SEOUL COMMERCIAL AREA

문정역 발달상권

송파구문정2동· Area 333,436 m² · Area code 3120235 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

청과상 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores39▼ -9.3% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2022 Q3 → 2025 Q3
Estimated sales▼ -2.1%
Stores▼ -2.4%
Sales per store▲ +0.3%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩663.4M – ₩2,615.4M
20212022202320242025
Stores37 – 48
20212022202320242025
3839
Sales per store₩15.4M – ₩62.4M
20212022202320242025
Openings0 – 4
20212022202320242025
00
Closings0 – 4
20212022202320242025
02
Franchise share0% – 3%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -9.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
39
vs a year ago
-9.3%
Franchise share
0% (0/39)
Movement
Openings (rate)
0 (0%)
Closings (rate)
2 (5%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩1,700.2M
Stores 2024 Q1 → 2025 Q4
4639
Sales per store 2024 Q1 → 2025 Q4
₩37M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1119%
  • 11–1428%
  • 14–170%
  • 17–2121%
  • 21–2432%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s0%
  • 50s71%
  • 60+29%
Weekday / weekend
  • Weekday89%
  • Weekend11%
Day of week
  • Mon21%
  • Tue0%
  • Wed10%
  • Thu48%
  • Fri10%
  • Sat0%
  • Sun11%
Gender
  • Male71%
  • Female29%

Each split's share of estimated sales in 2025 Q3.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q439-9.3%020%
2025Q3₩2,560M+170.2%41-4.7%₩62.4M+183.4%010%Mixed
2025Q2₩2,551.9M+65.7%42-2.3%₩60.8M+69.6%110%Growing
2025Q1₩663.4M-61.0%43-6.5%₩15.4M-58.3%000%Shrinking
2024Q443-10.4%010%
2024Q3₩947.3M-52.0%43-8.5%₩22M-47.5%112%Shrinking
2024Q2₩1,540.1M-25.5%43-4.4%₩35.8M-22.1%142%Shrinking
2024Q1₩1,700.2M-7.2%46+9.5%₩37M-15.3%022%Possible crowding
2023Q4₩1,621.6M48+17.1%₩33.8M322%
2023Q3₩1,973.3M-24.5%47+11.9%₩42M-32.6%422%Possible crowding
2023Q2₩2,068.6M45+12.5%₩46M302%
2023Q1₩1,832.4M42+7.7%₩43.6M322%
2022Q441+5.1%122%
2022Q3₩2,615.4M42+13.5%₩62.3M312%
2022Q240+8.1%203%
2022Q139+2.6%000%
2021Q439310%
2021Q337110%
2021Q237010%
2021Q138000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.