SEOUL COMMERCIAL AREA

문정역 발달상권

송파구문정2동· Area 333,436 m² · Area code 3120235 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩797.5M▼ -3.3% YoY
Stores27▼ -6.9% YoY
Sales per store₩29.5M▲ +3.9% YoY

Reading this area Estimated sales fell 3.3% from a year earlier and stores fell 6.9%. Sales per store are up 3.9%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +100.8%
Stores▲ +22.7%
Sales per store▲ +63.6%
Market size
Estimated sales (quarter)
₩797.5M
vs 2024Q4
-3.3%
Estimated transactions
29,870
Per-store economics
Estimated sales per store
₩29.5M
vs a year ago
+3.9%
Per transaction
₩27K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩371.1M – ₩853.3M
20212022202320242025
₩397.1M₩797.5M
Stores22 – 33
20212022202320242025
2227
Sales per store₩15.5M – ₩29.5M
20212022202320242025
₩18M₩29.5M
Openings0 – 8
20212022202320242025
21
Closings0 – 6
20212022202320242025
11
Franchise share13% – 26%
20212022202320242025
18%19%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -3.3%, stores YoY -6.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
27
vs a year ago
-6.9%
Franchise share
19% (5/27)
Movement
Openings (rate)
1 (3%)
Closings (rate)
1 (3%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩805.1M₩797.5M
Stores 2024 Q1 → 2025 Q4
3327
Sales per store 2024 Q1 → 2025 Q4
₩24.4M₩29.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–065%
  • 06–112%
  • 11–1457%
  • 14–177%
  • 17–2121%
  • 21–248%
Age
  • 10s1%
  • 20s18%
  • 30s41%
  • 40s23%
  • 50s11%
  • 60+5%
Weekday / weekend
  • Weekday86%
  • Weekend14%
Day of week
  • Mon15%
  • Tue18%
  • Wed19%
  • Thu17%
  • Fri18%
  • Sat8%
  • Sun6%
Gender
  • Male49%
  • Female51%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩797.5M-3.3%27-6.9%₩29.5M+3.9%1119%Shrinking
2025Q3₩778.8M-2.8%280.0%₩27.8M-2.8%1014%Mixed
2025Q2₩776.3M-9.0%27-6.9%₩28.8M-2.3%1215%Shrinking
2025Q1₩777.8M-3.4%28-15.2%₩27.8M+13.9%0314%Shrinking
2024Q4₩824.7M+2.2%29+3.6%₩28.4M-1.3%2217%Mixed
2024Q3₩801.6M+17.7%28-3.4%₩28.6M+21.9%0121%Mixed
2024Q2₩853.3M+17.6%29+3.6%₩29.4M+13.6%1621%Growing
2024Q1₩805.1M+17.4%33+13.8%₩24.4M+3.2%8321%Growing
2023Q4₩807.1M+17.2%28+3.7%₩28.8M+13.0%1225%Growing
2023Q3₩680.9M+4.5%29+11.5%₩23.5M-6.3%4224%Competition inflow
2023Q2₩725.4M+18.6%28+7.7%₩25.9M+10.1%0221%Growing
2023Q1₩685.7M+56.4%29+7.4%₩23.6M+45.7%2024%Growing
2022Q4₩688.8M+42.9%270.0%₩25.5M+42.9%6326%Growing
2022Q3₩651.3M+75.5%26+8.3%₩25M+62.0%2219%Growing
2022Q2₩611.8M+55.0%26+18.2%₩23.5M+31.1%2319%Growing
2022Q1₩438.3M+10.4%27+22.7%₩16.2M-10.1%2119%Competition inflow
2021Q4₩482M27₩17.9M5115%
2021Q3₩371.1M24₩15.5M3113%
2021Q2₩394.8M22₩17.9M3414%
2021Q1₩397.1M22₩18M2118%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.