SEOUL COMMERCIAL AREA

문정역 발달상권

송파구문정2동· Area 333,436 m² · Area code 3120235 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩279M▲ +40.3% YoY
Stores36▲ +20.0% YoY
Sales per store₩7.7M▲ +16.9% YoY

Reading this area Estimated sales rose 40.3% from a year earlier while stores were up 20.0%, so sales per store also rose 16.9%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -11.4%
Stores▲ +44.0%
Sales per store▼ -38.4%
Market size
Estimated sales (quarter)
₩279M
vs 2024Q4
+40.3%
Estimated transactions
21,817
Per-store economics
Estimated sales per store
₩7.7M
vs a year ago
+16.9%
Per transaction
₩13K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩167.4M – ₩437.1M
20212022202320242025
₩314.7M₩279M
Stores22 – 38
20212022202320242025
2536
Sales per store₩5.4M – ₩18.1M
20212022202320242025
₩12.6M₩7.7M
Openings0 – 6
20212022202320242025
11
Closings1 – 7
20212022202320242025
23
Franchise share34% – 77%
20212022202320242025
64%36%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +40.3%, stores YoY +20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
36
vs a year ago
+20.0%
Franchise share
36% (13/36)
Movement
Openings (rate)
1 (2%)
Closings (rate)
3 (6%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩437.1M₩279M
Stores 2024 Q1 → 2025 Q4
2636
Sales per store 2024 Q1 → 2025 Q4
₩16.8M₩7.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1110%
  • 11–1457%
  • 14–1711%
  • 17–2121%
  • 21–240%
Age
  • 10s0%
  • 20s13%
  • 30s40%
  • 40s23%
  • 50s17%
  • 60+6%
Weekday / weekend
  • Weekday93%
  • Weekend7%
Day of week
  • Mon20%
  • Tue17%
  • Wed20%
  • Thu20%
  • Fri16%
  • Sat5%
  • Sun2%
Gender
  • Male54%
  • Female46%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩279M+40.3%36+20.0%₩7.7M+16.9%1336%Growing
2025Q3₩263M-25.5%38+26.7%₩6.9M-41.2%5234%Possible crowding
2025Q2₩206M-47.0%34+17.2%₩6.1M-54.8%2341%Possible crowding
2025Q1₩183.3M-58.1%34+30.8%₩5.4M-67.9%6244%Possible crowding
2024Q4₩198.9M-49.4%30+30.4%₩6.6M-61.2%2250%Possible crowding
2024Q3₩352.8M-11.5%30+36.4%₩11.8M-35.1%3250%Possible crowding
2024Q2₩388.9M-4.1%29+11.5%₩13.4M-14.0%5252%Possible crowding
2024Q1₩437.1M+9.9%260.0%₩16.8M+9.9%4358%Growing
2023Q4₩393.2M+18.0%23-8.0%₩17.1M+28.2%3274%Mixed
2023Q3₩398.5M+7.5%22-12.0%₩18.1M+22.1%2677%Mixed
2023Q2₩405.4M+18.2%26+4.0%₩15.6M+13.7%4565%Growing
2023Q1₩397.7M+33.1%26+8.3%₩15.3M+22.9%3269%Growing
2022Q4₩333.3M+67.6%25+4.2%₩13.3M+60.9%3172%Growing
2022Q3₩370.8M+121.5%250.0%₩14.8M+121.5%2264%Growing
2022Q2₩343M+54.1%25+4.2%₩13.7M+47.9%3364%Growing
2022Q1₩298.8M-5.0%24-4.0%₩12.5M-1.1%2171%Shrinking
2021Q4₩198.9M24₩8.3M0267%
2021Q3₩167.4M25₩6.7M4168%
2021Q2₩222.6M24₩9.3M5763%
2021Q1₩314.7M25₩12.6M1264%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.