SEOUL COMMERCIAL AREA

문정역 발달상권

송파구문정2동· Area 333,436 m² · Area code 3120235 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

중식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩906.3M▲ +26.4% YoY
Stores30±0.0% YoY
Sales per store₩30.2M▲ +26.4% YoY

Reading this area Estimated sales rose 26.4% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 26.4%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +63.7%
Stores▲ +30.4%
Sales per store▲ +25.5%
Market size
Estimated sales (quarter)
₩906.3M
vs 2024Q4
+26.4%
Estimated transactions
20,293
Per-store economics
Estimated sales per store
₩30.2M
vs a year ago
+26.4%
Per transaction
₩45K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩466.1M – ₩906.3M
20212022202320242025
₩553.5M₩906.3M
Stores23 – 33
20212022202320242025
2330
Sales per store₩17.9M – ₩30.2M
20212022202320242025
₩24.1M₩30.2M
Openings0 – 4
20212022202320242025
20
Closings0 – 3
20212022202320242025
21
Franchise share13% – 26%
20212022202320242025
26%17%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +26.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
30
vs a year ago
0.0%
Franchise share
17% (5/30)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (3%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩664.1M₩906.3M
Stores 2024 Q1 → 2025 Q4
2830
Sales per store 2024 Q1 → 2025 Q4
₩23.7M₩30.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1435%
  • 14–175%
  • 17–2140%
  • 21–2419%
Age
  • 10s0%
  • 20s15%
  • 30s40%
  • 40s22%
  • 50s16%
  • 60+8%
Weekday / weekend
  • Weekday88%
  • Weekend12%
Day of week
  • Mon14%
  • Tue15%
  • Wed17%
  • Thu24%
  • Fri18%
  • Sat11%
  • Sun1%
Gender
  • Male66%
  • Female34%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩906.3M+26.4%300.0%₩30.2M+26.4%0117%Growing
2025Q3₩860.9M+29.7%31+6.9%₩27.8M+21.3%1316%Growing
2025Q2₩714.4M+19.1%33+17.9%₩21.6M+1.1%3015%Mixed
2025Q1₩726.6M+9.4%31+10.7%₩23.4M-1.2%2113%Mixed
2024Q4₩716.8M+18.6%300.0%₩23.9M+18.6%2113%Growing
2024Q3₩663.7M+3.8%29-3.3%₩22.9M+7.3%2114%Mixed
2024Q2₩599.6M-10.7%28-9.7%₩21.4M-1.1%1114%Shrinking
2024Q1₩664.1M-8.5%28-6.7%₩23.7M-2.0%0214%Shrinking
2023Q4₩604.4M-27.0%300.0%₩20.1M-27.0%1213%Mixed
2023Q3₩639.6M-5.1%30+7.1%₩21.3M-11.4%1217%Possible crowding
2023Q2₩671.2M+16.5%31+6.9%₩21.7M+9.0%2116%Growing
2023Q1₩725.8M+19.4%30+15.4%₩24.2M+3.5%1217%Growing
2022Q4₩827.9M+28.9%30+15.4%₩27.6M+11.7%4120%Growing
2022Q3₩674.1M+44.6%28+7.7%₩24.1M+34.3%2318%Growing
2022Q2₩576.1M+0.7%29+20.8%₩19.9M-16.6%4117%Possible crowding
2022Q1₩607.8M+9.8%26+13.0%₩23.4M-2.9%1119%Mixed
2021Q4₩642.2M26₩24.7M0019%
2021Q3₩466.1M26₩17.9M4219%
2021Q2₩571.9M24₩23.8M3321%
2021Q1₩553.5M23₩24.1M2226%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.