SEOUL COMMERCIAL AREA

문정역 발달상권

송파구문정2동· Area 333,436 m² · Area code 3120235 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

반찬가게 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores98▼ -7.5% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2023 Q4 → 2025 Q2
Estimated sales▲ +335.7%
Stores▼ -4.8%
Sales per store▲ +357.5%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩133.2M – ₩1,377.9M
20212022202320242025
Stores98 – 106
20212022202320242025
10098
Sales per store₩1.3M – ₩13M
20212022202320242025
Openings0 – 5
20212022202320242025
51
Closings0 – 5
20212022202320242025
10
Franchise share1% – 3%
20212022202320242025
1%3%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -7.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
98
vs a year ago
-7.5%
Franchise share
3% (3/98)
Movement
Openings (rate)
1 (1%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩1,042.7M
Stores 2024 Q1 → 2025 Q4
10698
Sales per store 2024 Q1 → 2025 Q4
₩9.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1478%
  • 14–176%
  • 17–2115%
  • 21–240%
Age
  • 10s0%
  • 20s21%
  • 30s42%
  • 40s25%
  • 50s8%
  • 60+4%
Weekday / weekend
  • Weekday84%
  • Weekend16%
Day of week
  • Mon12%
  • Tue13%
  • Wed18%
  • Thu27%
  • Fri14%
  • Sat9%
  • Sun7%
Gender
  • Male62%
  • Female38%

Each split's share of estimated sales in 2025 Q2.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q498-7.5%103%
2025Q398-7.5%352%
2025Q2₩580.3M-57.9%100-5.7%₩5.8M-55.4%132%Shrinking
2025Q1₩695.6M-33.3%102-3.8%₩6.8M-30.7%042%Shrinking
2024Q4₩713.9M+436.0%106+1.0%₩6.7M+431.0%112%Growing
2024Q3₩735.5M106+1.9%₩6.9M002%
2024Q2₩1,377.9M106+1.9%₩13M112%
2024Q1₩1,042.7M106+3.9%₩9.8M212%
2023Q4₩133.2M105+1.9%₩1.3M102%
2023Q31040.0%112%
2023Q21040.0%302%
2023Q11020.0%121%
2022Q4103-1.9%011%
2022Q3104+3.0%001%
2022Q2104+1.0%201%
2022Q1102+2.0%031%
2021Q4105511%
2021Q3101131%
2021Q2103301%
2021Q1100511%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.